DUAL-CHANNEL PRICING MODEL IN THE SUPPLY CHAIN FOR REPLACEMENT BY TAKING THE DISRUPTION RISK USING GAME THEORY

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Mohsenzadeh Ledari Ashkan; ARSHADI KHAMSEH ALIREZA

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING
Year:2017 | Issue:13

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Title

DUAL-CHANNEL PRICING MODEL IN THE SUPPLY CHAIN FOR REPLACEMENT BY TAKING THE DISRUPTION RISK USING GAME THEORY

Author(s)

Mohsenzadeh Ledari Ashkan | ARSHADI KHAMSEH ALIREZA

Keywords

PRICING

SUPPLY CHAIN

REPLACEMENT PRODUCT

BRAND VALUE

DISRUPTION RISK

GAME THEORY

Abstract

IN THIS PAPER DUAL-CHANNEL REPLACEMENT PRICING MODEL CONSIDERING BRAND VALUE IN A TWO - LEVEL SUPPLY CHAIN ALTERNATIVE WAS PRESENTED WITH THE POSSIBILITY OF DISRUPTION RISK, IN ORDER TO MEET A PERCENT OF THE RETAIL ORDER BY THE PRODUCER WITH THE DISRUPTION RISK. THE RATE FOR EACH OF THE GOODS IS A COMBINATION OF THE IDEAL PRODUCT PRICES, THE PRICE OF THE RIVAL PRODUCT AND THE DISTANCE FROM BRAND AND ALSO CUSTOMERS FOR EVERY COMMODITY WERE DIVIDED INTO TWO GROUPS, LOYAL CUSTOMERS AND INDIFFERENT CUSTOMERS, THAT THE DEMAND FOR EVERY COMMODITY IS A TOTAL DEMAND BY LOYAL CUSTOMERS AND INDIFFERENT CUSTOMERS. THE MODEL OF PROBLEM IS OFFERED IN TWO EXCLUSIVE AND NON-EXCLUSIVE MARKET MONOPOLY CONDITIONS AND IN THE EXCLUSIVE MARKET EACH RETAILER SELLS HIS PRODUCT MANUFACTURER AND IN THE NON-EXCLUSIVE RETAILER CAN SELL THE PRODUCT OF THE BOTH MANUFACTURER. IN BOTH CASES, EXCLUSIVE AND NON-EXCLUSIVE MARKET, THE MODEL OF PROBLEM HAS BEEN SOLVED BY USING STACKELBERG MODEL THE LEADER RETAILER AND COOPERATIVE MODEL. AT THE END THE PROBLEM WAS CONDUCTED BY USING RANDOM DATA FOR THE SOLVED PARAMETERS AND SENSITIVITY ANALYSIS ON IMPORTANT PARAMETERS.

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APA: Copy

Mohsenzadeh Ledari, Ashkan, & ARSHADI KHAMSEH, ALIREZA. (2017). DUAL-CHANNEL PRICING MODEL IN THE SUPPLY CHAIN FOR REPLACEMENT BY TAKING THE DISRUPTION RISK USING GAME THEORY. INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING. SID. https://sid.ir/paper/936622/en

Vancouver: Copy

Mohsenzadeh Ledari Ashkan, ARSHADI KHAMSEH ALIREZA. DUAL-CHANNEL PRICING MODEL IN THE SUPPLY CHAIN FOR REPLACEMENT BY TAKING THE DISRUPTION RISK USING GAME THEORY. 2017. Available from: https://sid.ir/paper/936622/en

IEEE: Copy

Ashkan Mohsenzadeh Ledari, and ALIREZA ARSHADI KHAMSEH, “DUAL-CHANNEL PRICING MODEL IN THE SUPPLY CHAIN FOR REPLACEMENT BY TAKING THE DISRUPTION RISK USING GAME THEORY,” presented at the INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING. 2017, [Online]. Available: https://sid.ir/paper/936622/en

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