INVESTIGATION OF THE EFFECT OF THE GROUP DYNAMICS THEORY OF SOFTWARE MARKETING AND WAYS OF ITS INFLUENCE ON THE CUSTOMER

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MOAZAM GOUDARZI RAZIEH; MOAZAMI GOUDARZI MARZIEH

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Seminar Paper

Paper Information

Seminar: NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN
Year:2017 | Issue:3

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Title

INVESTIGATION OF THE EFFECT OF THE GROUP DYNAMICS THEORY OF SOFTWARE MARKETING AND WAYS OF ITS INFLUENCE ON THE CUSTOMER

Author(s)

MOAZAM GOUDARZI RAZIEH | MOAZAMI GOUDARZI MARZIEH

Keywords

SOFT MARKETIN

SENSORY MARKETING

RELATIONSHIP MARKETING

GROUP DYNAMICS

CUSTOMER LOYALTY

Abstract

IN ATTRACTING CUSTOMERS, IT MUST BE CONFESSED, TODAY, MARKETING IN A BUSINESS SYSTEM AS A MASTER KEYTHAT THE CUSTOMER– ORBITAL IS ONE OF OF THE MOST IMPORTANT PART “ FINANCE BUSINESSES” IN A BUSINESS, ONE OF THE WAY OF CREATING A LONG - TERM RELATIONSHIP WITH CUSTOMER IS USING SOFT MARKETING, DEPENDS ON GROUP DYNAMICS; PERHAPS, ONLY USING SOFT MARKETING APPROACH WITH REGARD TO THE FIERCE COMPETITION BETWEEN THE BUSINESS ORGANIZATIONS NOT SEEM LIKE ENOUGH, BUT IN THIS RESEARCH GROUP DYNAMICS, THE IMPACT OF THE OF POWER - VIEW AND LEADING ROLE IN LINE WITH THE SOFT MARKETING THAT MAKES SENSE AND IN LINE WITH RELATIONSHIP MARKETING, CONSIDERING THE ABILITY OF PSYCHOLOGICAL SKILLS AND BUSINESS LEADERS ON MARKETING EMOTIONALLY, AND SUPPORT TO INFILTRATE INTO HIS MIND AND HEART, CUSTOMER LOYALTY. GROUP DYNAMIC THEORY VIEW POSITIVE INCENTIVE IN PERSON, A SENSE OF TRUST, AND COMMITMENT TO GROUP IN THE FORUM, THAT ALL OF THEM HAVE A SIGNIFICANT IMPACT ON CUSTOMER LOYALTY, CREATING A MARKETING BASED ON MUTUAL TRUST IN THEIR MINDS IN THIS ARTICLE, TO LOOK AT THE IMPACT OF THE ORIGIN OF THE DYNAMICS OF THE GROUP ON THE MARKET, WHICH EVENTUALLY WILL REACH SUCCESS ON INNOVATION IN MARKETING, MARKETING NAME (MENTAL MARKETING). THIS PAPER IS HOPE IN TRADE, WITH THIS APPROACH IN THE AREA THE DYNAMICS OF THE GROUP, AND THE CREATION OF INNOVATION ON BEHAVIORAL INTENTIONS CUSTOMERS BE EFFECTIVE.

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APA: Copy

MOAZAM GOUDARZI, RAZIEH, & MOAZAMI GOUDARZI, MARZIEH. (2017). INVESTIGATION OF THE EFFECT OF THE GROUP DYNAMICS THEORY OF SOFTWARE MARKETING AND WAYS OF ITS INFLUENCE ON THE CUSTOMER. NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (1ST INTERNATIONAL AND 3RD NATIONA. SID. https://sid.ir/paper/948132/en

Vancouver: Copy

MOAZAM GOUDARZI RAZIEH, MOAZAMI GOUDARZI MARZIEH. INVESTIGATION OF THE EFFECT OF THE GROUP DYNAMICS THEORY OF SOFTWARE MARKETING AND WAYS OF ITS INFLUENCE ON THE CUSTOMER. 2017. Available from: https://sid.ir/paper/948132/en

IEEE: Copy

RAZIEH MOAZAM GOUDARZI, and MARZIEH MOAZAMI GOUDARZI, “INVESTIGATION OF THE EFFECT OF THE GROUP DYNAMICS THEORY OF SOFTWARE MARKETING AND WAYS OF ITS INFLUENCE ON THE CUSTOMER,” presented at the NATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH (1ST INTERNATIONAL AND 3RD NATIONA. 2017, [Online]. Available: https://sid.ir/paper/948132/en

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