Providing a Model to Explain (Ethical, Environmental and Design) Factors Influencing In-Store Experiences: Role of Situational and Consumer Moderators

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GHALANDARI KAMAL; HAMDI KARIM; KHALILI ARAGHI MARYAM

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Journal Paper

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Journal: Ethics in Science and Technology Year:2021 | Volume:16 | Issue:1 Page(s): 123-133

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Information Journal Paper

Title

Providing a Model to Explain (Ethical, Environmental and Design) Factors Influencing In-Store Experiences: Role of Situational and Consumer Moderators

Author(s)

GHALANDARI KAMAL | HAMDI KARIM | KHALILI ARAGHI MARYAM | Issue Writer Certificate

Keywords

In-store experiences

Ethics

Situational moderators

Abstract

Background Retail competition grows increasingly and managers has already moved beyond product focus to concentrate on enhancing customer experience and sense management in order to maintain competitiveness in a volatile market. Therefore, present research aims to provide a model to explain ethical, environmental and design factors influencing In-store experiences as predictors of customer loyalty with respect to roles played by situational and consumer moderators. Method This research is an applied, descriptive-correlational study. The statistical population consisted of all customers of Refah chain stores in Urmia metropolis among them 385 people were selected using simple random sampling technique. Research instrument was a researcher-made questionnaire and hypotheses were tested using inferential statistics (partial least squares structural equation modeling (PLS-SEM)), SPSS Version 24 and SMART PLS. Results Ethical, environmental and design factors explained 65. 9% of in-store experience variance with ethical and design factors had respectively the highest and lowest effects; situational and consumer moderating factors increased the influence of ethical, environmental and design factors on In-store experiences. Also the indirect effects of ethical, environmental and design factors on positive word-of-mouth and revisit intention via in-store experience were significant. Conclusion Ethical, environmental and design factors can influence in-store experience as a key predictor of customer loyalty and situational and consumer variables play moderating roles in this relation.

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APA: Copy

GHALANDARI, KAMAL, HAMDI, KARIM, & KHALILI ARAGHI, MARYAM. (2021). Providing a Model to Explain (Ethical, Environmental and Design) Factors Influencing In-Store Experiences: Role of Situational and Consumer Moderators. ETHICS IN SCIENCE & TECHNOLOGY, 16(1 ), 123-133. SID. https://sid.ir/paper/952297/en

Vancouver: Copy

GHALANDARI KAMAL, HAMDI KARIM, KHALILI ARAGHI MARYAM. Providing a Model to Explain (Ethical, Environmental and Design) Factors Influencing In-Store Experiences: Role of Situational and Consumer Moderators. ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2021;16(1 ):123-133. Available from: https://sid.ir/paper/952297/en

IEEE: Copy

KAMAL GHALANDARI, KARIM HAMDI, and MARYAM KHALILI ARAGHI, “Providing a Model to Explain (Ethical, Environmental and Design) Factors Influencing In-Store Experiences: Role of Situational and Consumer Moderators,” ETHICS IN SCIENCE & TECHNOLOGY, vol. 16, no. 1 , pp. 123–133, 2021, [Online]. Available: https://sid.ir/paper/952297/en

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