Designing an Ethical Social Media Marketing Model in Small and Medium Enterprises

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khojasteh nazanin; CHIRANI EBRAHIM; SHAHROODI KAMBIZ; shabgou monsef Seyed Mahmoud

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Journal: Ethics in Science and Technology Year:2021 | Volume:16 | Issue:1 Page(s): 134-141

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Information Journal Paper

Title

Designing an Ethical Social Media Marketing Model in Small and Medium Enterprises

Author(s)

khojasteh nazanin | CHIRANI EBRAHIM | SHAHROODI KAMBIZ | shabgou monsef Seyed Mahmoud | Issue Writer Certificate

Keywords

Ethical marketing

Social media

Content marketing

Abstract

Background The purpose of this study is to analyze and design an ethical Social media marketing model in small and medium enterprises. Method The present study is among the qualitative and exploratory researches that were done with the data method of the foundation. The research population consisted of marketing experts and managers, as well as digital marketing and Social media marketing specialists, 13 of whom were purposefully selected as a sample. The research tools were semi-structured interviews and finally analyzed using open, axial and selective coding methods. Results In the open coding section, 248 codes were extracted. In the axial coding section, in the axial coding section, 105 initial codes were placed in the form of 21 categories, thus forming a conceptual model of the research. Conclusion Based on the results of market-related ethical factors, the goals of Social media Ethical marketing are Social media cognition audience, type of business that constitute the causal factors. Social media strategies in displaying and selling products and services in the target market, Content marketing strategy, word of mouth (WOM) advertising, playmaking, marketing of influential and respected people, increasing ethical awareness and brand partnership as a fashion research model strategy comments were posted. Interventional conditions and social contexts are other components of this model. By influencing the strategy, they provided the ground for achieving the main phenomenon of this model.

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APA: Copy

khojasteh, nazanin, CHIRANI, EBRAHIM, SHAHROODI, KAMBIZ, & shabgou monsef, Seyed Mahmoud. (2021). Designing an Ethical Social Media Marketing Model in Small and Medium Enterprises. ETHICS IN SCIENCE & TECHNOLOGY, 16(1 ), 134-141. SID. https://sid.ir/paper/952298/en

Vancouver: Copy

khojasteh nazanin, CHIRANI EBRAHIM, SHAHROODI KAMBIZ, shabgou monsef Seyed Mahmoud. Designing an Ethical Social Media Marketing Model in Small and Medium Enterprises. ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2021;16(1 ):134-141. Available from: https://sid.ir/paper/952298/en

IEEE: Copy

nazanin khojasteh, EBRAHIM CHIRANI, KAMBIZ SHAHROODI, and Seyed Mahmoud shabgou monsef, “Designing an Ethical Social Media Marketing Model in Small and Medium Enterprises,” ETHICS IN SCIENCE & TECHNOLOGY, vol. 16, no. 1 , pp. 134–141, 2021, [Online]. Available: https://sid.ir/paper/952298/en

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