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Information Journal Paper

Title

Identifying Green Banking Components Based on Innovation Management to Achieve Sustainable Competitive Advantage

Pages

  36-42

Keywords

Not Registered.

Abstract

 Background The banking industry can create sustainable development and be a competitive advantage of the enterprise by promoting a sustainable environment and investment focused on social responsibility. Therefore, the present study was formed with the aim of identifying the components of innovative green banking based on bioethics. Method The research method in the present study was qualitative. The present research community is composed of experts in the banking industry. In this study, purposive sampling method was used and 20 experts in the banking industry were selected as a sample. A questionnaire was used to collect the information needed to measure the variables of this study. Delphi technique and fuzzy spectrum were used to analyze the data obtained from the survey and questionnaire. Results Based on the consensus of experts, 25 components were accepted as influential components on innovative green banking based on bioethics to gain sustainable competitive advantage in the banking industry, including quality, product innovation, demand conditions, environmental innovation and customer integration in The process of green innovation was identified as the most important influential components in innovative green banking models based on bioethics for achieving sustainable competitive advantage. Conclusion The results show that the most important influential components in innovative green banking are based on bioethics to gain a sustainable competitive advantage including quality, product innovation, demand conditions, environmental innovation and customer integration in the green innovation process.

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    APA: Copy

    hajaran, fatemeh, RADFAR, REZA, DIVANDARI, ALI, & fadaei, Davood. (2021). Identifying Green Banking Components Based on Innovation Management to Achieve Sustainable Competitive Advantage. ETHICS IN SCIENCE & TECHNOLOGY, 16(1 ), 36-42. SID. https://sid.ir/paper/953985/en

    Vancouver: Copy

    hajaran fatemeh, RADFAR REZA, DIVANDARI ALI, fadaei Davood. Identifying Green Banking Components Based on Innovation Management to Achieve Sustainable Competitive Advantage. ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2021;16(1 ):36-42. Available from: https://sid.ir/paper/953985/en

    IEEE: Copy

    fatemeh hajaran, REZA RADFAR, ALI DIVANDARI, and Davood fadaei, “Identifying Green Banking Components Based on Innovation Management to Achieve Sustainable Competitive Advantage,” ETHICS IN SCIENCE & TECHNOLOGY, vol. 16, no. 1 , pp. 36–42, 2021, [Online]. Available: https://sid.ir/paper/953985/en

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