Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions

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Pakari Abolfazl; Vazifedoost Hossein; HAMDI KARIM; KHALILI MARYAM

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Journal Paper

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Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:1 Page(s): 245-276

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Information Journal Paper

Title

Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions

Author(s)

Pakari Abolfazl | Vazifedoost Hossein | HAMDI KARIM | KHALILI MARYAM | Issue Writer Certificate

Keywords

MENTAL stimuli

Social stimuli

Behavioral stimuli

Purchasing decision

Abstract

Nowadays, having enough information and knowledge of consumer behavior is a reliable guide to marketing activities of business organizations. All marketing decisions and processes are based on the perception of consumer behavior and it is not possible to think of making key marketing decisions without understanding and considering consumer behavior. In this study, an attempt has been made to provide a model to measure the effect of mental, social and Behavioral stimuli on consumer Purchasing decisions. Social and behavioral decisions on consumer Purchasing decisions have been identified using a combination research method. Then, using the Delphi method, the relevant dimensions and components were identified by marketing experts and experts, so that at the end, these variables and components were identified. Relevant was monitored and extracted in the form of a questionnaire. The statistical population of this study consists of two groups, the first group includes elites and university professors and experts in the field of marketing and consumer behavior, and the second group of statistical population of the study includes consumers with experience of shopping in various hypermarkets in Tehran. The statistical formula of Cochran, Krejcie and Morgan, 388 people were analyzed by random sampling method. The present study is considered mixed in terms of data collection method. The method of data analysis is in the qualitative part of Delphi and in the quantitative part of the research to test the designed model of the questionnaire and the data obtained using SPSS statistical tool To prepare the data and also the structural equation technique has been used to measure the effect of variables using Smart PLS software. The results of this study show that for consumers of the sample under study, mental, social and Behavioral stimuli will use this information when they want to buy, and this information can influence their Purchasing decision.

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APA: Copy

Pakari, Abolfazl, Vazifedoost, Hossein, HAMDI, KARIM, & KHALILI, MARYAM. (2020). Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions. CONSUMER BEHAVIOR STUDIES, 7(1 ), 245-276. SID. https://sid.ir/paper/954611/en

Vancouver: Copy

Pakari Abolfazl, Vazifedoost Hossein, HAMDI KARIM, KHALILI MARYAM. Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions. CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(1 ):245-276. Available from: https://sid.ir/paper/954611/en

IEEE: Copy

Abolfazl Pakari, Hossein Vazifedoost, KARIM HAMDI, and MARYAM KHALILI, “Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions,” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 1 , pp. 245–276, 2020, [Online]. Available: https://sid.ir/paper/954611/en

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