Identifying and Prioritizing the Ethical Dimensions of Neuromarketing to Attract Actual Customers in the Mushroom and Processing Industries

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AFSHAR PARVIN; JALILI MOHAMMAD; AGHIGHI ALIREZA

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Journal Paper

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Journal: Ethics in Science and Technology Year:2020 | Volume:15 | Issue:(Special Issue 3) Page(s): 64-72

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Information Journal Paper

Title

Identifying and Prioritizing the Ethical Dimensions of Neuromarketing to Attract Actual Customers in the Mushroom and Processing Industries

Author(s)

AFSHAR PARVIN | JALILI MOHAMMAD | AGHIGHI ALIREZA | Issue Writer Certificate

Keywords

Ethical dimensions of neuromarketing

Marketing in mushroom and Processing industry

Actual customer

Abstract

Background: Neuromarketing ethical issues are debatable from two perspectives: First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of Ethical dimensions of neuromarketing to attract Actual customers in mushroom industries. Method: This research done with mixed approach. Quantitative part: methodology was descriptive-survey. Statistical population consisted of 9 experts of marketing and mushroom industry that selected by targeted sampling. Data were collected by questionnaire and analyzed by mathematical modeling in Excel. Qualitative part: the data collected from previous sample by semi-structured interview and expert questionnaire. Data were analyzed by F. ANP and F. DEMATEL by super division. Results: Neuromarketing ethical dimensions include: personality (memory association, aggregation endorsement, product size / variety), trust (stimulation of smell-taste, visual-auditory) and social dimension (fair price, expected quality, adherence to commitment). The physiological dimension of the product (w: 0/346) and visual-auditory stimuli (w: 0/07) were the most important of neuromarketing to attract Actual customer. Conclusion: Attention of the mushroom industry to physiological dimension causes a sense of greater satisfaction of customer, which indicates the observance of consumer rights. Expanding the application of medical technological technologies in the industries, if the marketing activities are based on ethical dimensions, so by faster recognition of customer needs and reassurance in maintaining personal / social / environmental health, the reception of these research will be respected.

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APA: Copy

AFSHAR, PARVIN, JALILI, MOHAMMAD, & AGHIGHI, ALIREZA. (2020). Identifying and Prioritizing the Ethical Dimensions of Neuromarketing to Attract Actual Customers in the Mushroom and Processing Industries. ETHICS IN SCIENCE & TECHNOLOGY, 15((Special Issue 3) ), 64-72. SID. https://sid.ir/paper/954833/en

Vancouver: Copy

AFSHAR PARVIN, JALILI MOHAMMAD, AGHIGHI ALIREZA. Identifying and Prioritizing the Ethical Dimensions of Neuromarketing to Attract Actual Customers in the Mushroom and Processing Industries. ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2020;15((Special Issue 3) ):64-72. Available from: https://sid.ir/paper/954833/en

IEEE: Copy

PARVIN AFSHAR, MOHAMMAD JALILI, and ALIREZA AGHIGHI, “Identifying and Prioritizing the Ethical Dimensions of Neuromarketing to Attract Actual Customers in the Mushroom and Processing Industries,” ETHICS IN SCIENCE & TECHNOLOGY, vol. 15, no. (Special Issue 3) , pp. 64–72, 2020, [Online]. Available: https://sid.ir/paper/954833/en

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