Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MOKHTARPOUR HOSSEIN; mohebbi Serajoddin; NAHAVANDI BIJAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Ethics in Science and Technology Year:2020 | Volume:15 | Issue:(Special Issue 3) Page(s): 132-140

Download Full-Text

Persian Verion

View:

127

Download:

Cites:

Information Journal Paper

Title

Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company)

Author(s)

MOKHTARPOUR HOSSEIN | mohebbi Serajoddin | NAHAVANDI BIJAN | Issue Writer Certificate

Keywords

Market orientation

Ethical consequence

Commitment

Satisfaction

Loyalty

Abstract

Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of Market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population included Ramak managers and specialists in the qualitative section and all employees of Ramak Dairy Products Company in Fars province in the quantitative section. The sample size in the qualitative section was estimated to be 15 people using targeted sampling and in the quantitative section using random sampling of 291 people. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire. To analyze qualitative data, the content analysis method was used and in a small part, confirmatory factor analysis was used. Results: The results identified 19 components and 90 indicators. Other results showed that external factors with a path coefficient of 0. 46 had a greater effect on Market orientation than internal factors with a coefficient of 0. 39. Conclusion: 11 components of internal factors affecting Market orientation including senior management emphasis, manager risk-taking, conflict, inter-sectoral communication, structure, market-based reward system, marketers' specialized knowledge, citizenship behavior, marketing culture, marketing and innovation capability and 4 components of external factors Influences on Market orientation included market turmoil, competition, technological dynamism, and market intelligence. Finally, 4 components including Commitment, Satisfaction, employee solidarity and customer Loyalty were considered as Ethical consequences of Market orientation.

Cites

No record.

References

No record.

Cite

APA: Copy

MOKHTARPOUR, HOSSEIN, mohebbi, Serajoddin, & NAHAVANDI, BIJAN. (2020). Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company). ETHICS IN SCIENCE & TECHNOLOGY, 15((Special Issue 3) ), 132-140. SID. https://sid.ir/paper/954834/en

Vancouver: Copy

MOKHTARPOUR HOSSEIN, mohebbi Serajoddin, NAHAVANDI BIJAN. Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company). ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2020;15((Special Issue 3) ):132-140. Available from: https://sid.ir/paper/954834/en

IEEE: Copy

HOSSEIN MOKHTARPOUR, Serajoddin mohebbi, and BIJAN NAHAVANDI, “Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company),” ETHICS IN SCIENCE & TECHNOLOGY, vol. 15, no. (Special Issue 3) , pp. 132–140, 2020, [Online]. Available: https://sid.ir/paper/954834/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops