Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer)

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Khodamorad Poor Mozhgan; Moharamzadeh Meherdad; Yektayar Mozafar

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Journal Paper

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Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:1 Page(s): 72-88

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Information Journal Paper

Title

Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer)

Author(s)

Khodamorad Poor Mozhgan | Moharamzadeh Meherdad | Yektayar Mozafar | Issue Writer Certificate

Keywords

Perceived value

Key Driver of customer Experience

Loyalty

Abstract

The purpose of this study was to identify the relationship between key customer experience with Loyalty and Perceived value of the players in the football clubs of the Premier League. The statistical population of this study included all the 328 players in the Premier League. The sample size was reduced to 298 players using the entire sampling method with a reduction of less than 10 percent. Three questionnaires were used to conduct the research. The validity of all the questionnaires was confirmed by a number of sports management experts and their reliability, in a pilot study with 40 subjects, was 0. 84 for Sanderson & Lian Customer Satisfaction Questionnaire (2011), 0. 93 for Mahoney Loyalty (2000) and 0. 88 for the Perceived value by Agrita and Olaga (2002). In order to analyze the data, descriptive and inferential statistics, including the method of partial least squares, were used. Findings of the research showed that the key drivers of Perceived value experience and Loyalty are related. The customer experience had a significant relationship with the Loyalty and Perceived value of the players in the Iranian football Premier League. Also, the highest relationship in this study was related to two variables of Loyalty and Perceived value. Clubs need to secure the experience strategies based on the diversity of services, adapt to them, and create value and Loyalty for the players in this way.

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APA: Copy

Khodamorad Poor, Mozhgan, Moharamzadeh, Meherdad, & Yektayar, Mozafar. (2020). Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer). CONSUMER BEHAVIOR STUDIES, 7(1 ), 72-88. SID. https://sid.ir/paper/957808/en

Vancouver: Copy

Khodamorad Poor Mozhgan, Moharamzadeh Meherdad, Yektayar Mozafar. Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer). CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(1 ):72-88. Available from: https://sid.ir/paper/957808/en

IEEE: Copy

Mozhgan Khodamorad Poor, Meherdad Moharamzadeh, and Mozafar Yektayar, “Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer),” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 1 , pp. 72–88, 2020, [Online]. Available: https://sid.ir/paper/957808/en

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