The Role of Conceptual Metaphors in Economics Phenomena from Behavioral Economics Aspect

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PANAHINEJAD HODA; Safavimanesh Farzaneh; Purmohammad Mehdi; Jahanitabesh Azra; HAJIMOLADARVISH NARGES

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Journal: LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH) Year:2022 | Volume:12 | Issue:6 (66) Page(s): 299-337

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Title

The Role of Conceptual Metaphors in Economics Phenomena from Behavioral Economics Aspect

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Keywords

Conceptual metaphors

behavioral economics

irrational evaluation bias

labeling bias

replacing market values with social values

mapping

Abstract

This article investigates the role of Conceptual metaphors of 3 behavioral economics biases, including Irrational Evaluation, Labeling, and replacing market values with social values on Willingness to Pay (WTP) and Willingness to Accept (WTA) of Participants. To extract experimental, Conceptual metaphors, the results of field studies were checked on a group of 30 participants in the first phase. In the second phase, we used the semi-pilot method on 30 other participants through 2 stages for investigating Conceptual metaphors. Analysis of variances showed that that the Conceptual metaphors used in this article do not influence Willingness to Pay and Willingness to Sell. However, in Willingness to Pay status, among other biases, the impact of irrational evaluations Conceptual metaphors has stronger effects, whereas, in Willingness to Accept status, replacing market values with social values is stronger than other biases. The results of this research showed that three mentioned behavioral principles that were implemented through Conceptual metaphors, couldn't influence buying or selling decisions of participants significantly, but the efficacy of these behavioral principles were different in buying and selling decisions.

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APA: Copy

PANAHINEJAD, HODA, Safavimanesh, Farzaneh, Purmohammad, Mehdi, Jahanitabesh, Azra, & HAJIMOLADARVISH, NARGES. (2022). The Role of Conceptual Metaphors in Economics Phenomena from Behavioral Economics Aspect. LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH), 12(6 (66) ), 299-337. SID. https://sid.ir/paper/963024/en

Vancouver: Copy

PANAHINEJAD HODA, Safavimanesh Farzaneh, Purmohammad Mehdi, Jahanitabesh Azra, HAJIMOLADARVISH NARGES. The Role of Conceptual Metaphors in Economics Phenomena from Behavioral Economics Aspect. LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH)[Internet]. 2022;12(6 (66) ):299-337. Available from: https://sid.ir/paper/963024/en

IEEE: Copy

HODA PANAHINEJAD, Farzaneh Safavimanesh, Mehdi Purmohammad, Azra Jahanitabesh, and NARGES HAJIMOLADARVISH, “The Role of Conceptual Metaphors in Economics Phenomena from Behavioral Economics Aspect,” LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH), vol. 12, no. 6 (66) , pp. 299–337, 2022, [Online]. Available: https://sid.ir/paper/963024/en

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