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Information Journal Paper

Title

Identifying the components of business space with visual business approach in start-up businesses using Grounded Theory method

Pages

  51-76

Abstract

 This study has Presenting a model for Business space with visual merchandising approach in start-up businesses. This research is applied in terms of purpose, exploratory in terms of nature and qualitative in terms of data collection method and with Grounded theory method. In the first stage, using theoretical foundations, research background and semi-structured interviews, concepts were extracted. In the interview phase, a participating team consisting of academic experts and managers of start-ups who were selected by snowball sampling method using targeted snowball sampling. The data collection process continued until the researcher reached the point of theoretical saturation in the 17th interview and the concepts related to the phenomenon in question were repeated by different interviewees and no new material was added. Then, the validity and reliability of the research findings were examined. The results showed that dynamic environmental space factors, emotional quality, physical quality of Business space and visual quality are among the causal factors. Environmental responsiveness and mental perceptual quality are underlying factors. The level of over-excitement, the type of digital business, and the governing mechanisms are among the intervening factors. Bold investing in visual commerce and hiring a visual designer are Business space strategies with a visual commerce approach in start-up businesses. The result of business development will be the promotion of customer satisfaction and optimal business management. Therefore, it is suggested to connect visual elements in the business environment and create visual memories in the minds through symbols.

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    APA: Copy

    Ghorbanpour, Fereshteh, Cheraghali, Mahmood reza, Gorji, mohammad Bagher, & Hosseini, Seyyed Mohammad Reza. (2020). Identifying the components of business space with visual business approach in start-up businesses using Grounded Theory method. JOURNAL OF SKILL TRAINING, 9(33 ), 51-76. SID. https://sid.ir/paper/963605/en

    Vancouver: Copy

    Ghorbanpour Fereshteh, Cheraghali Mahmood reza, Gorji mohammad Bagher, Hosseini Seyyed Mohammad Reza. Identifying the components of business space with visual business approach in start-up businesses using Grounded Theory method. JOURNAL OF SKILL TRAINING[Internet]. 2020;9(33 ):51-76. Available from: https://sid.ir/paper/963605/en

    IEEE: Copy

    Fereshteh Ghorbanpour, Mahmood reza Cheraghali, mohammad Bagher Gorji, and Seyyed Mohammad Reza Hosseini, “Identifying the components of business space with visual business approach in start-up businesses using Grounded Theory method,” JOURNAL OF SKILL TRAINING, vol. 9, no. 33 , pp. 51–76, 2020, [Online]. Available: https://sid.ir/paper/963605/en

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