Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

shahpouri safoura; NOROUZI ALIREZA; FAHIMIFAR SEPIDEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Academic Librarianship and Information Research Year:2020 | Volume:53 | Issue:4 Page(s): 13-34

Download Full-Text

Persian Verion

View:

139

Download:

Cites:

Information Journal Paper

Title

Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge)

Author(s)

shahpouri safoura | NOROUZI ALIREZA | FAHIMIFAR SEPIDEH | Issue Writer Certificate

Keywords

Personal branding

Authors

Academic books

publishing industry

library

information science

Abstract

Purpose: The aim of this research was to identify, determine, evaluate and prioritize the factors influencing the personal brand pattern of Authors of Academic books in Iranian publishing industry in the field of library and information science. Materials and methods: The methodology of this applied research was the analytical survey. The population of the research includes 122 out of 139 master degree students in the field of library and information science, enterancing in the public universities in Tehran in 2018. The data were collected through library studies and a questionnaire. In fact, previous studies and the documentary research method were used to review the fundamental factors influencing the Personal branding of Authors of Academic books in Iranian publishing industry in the field of library and information science in order to design the questionnaire based on the research model. Research reliability was evaluated by Cronbach's alpha value that was 0. 935 for investigation of factors influencing the personal brand and 0. 921 for the personal competence. The collected data were analyzed through descriptive and inferential statistical methods by the SPSS and the Smart PLS softwares. Results: The results showed that factors influencing the personal brand include the following components: cultural component (0. 898), specialty (0. 875) and social factor (0. 620) respectively. The results of the current research indicate that the appropriate fitting of cultural, social and professional components is based on the individual competency components of Authors.

Cites

No record.

References

No record.

Cite

APA: Copy

shahpouri, safoura, NOROUZI, ALIREZA, & FAHIMIFAR, SEPIDEH. (2020). Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge). JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH, 53(4 ), 13-34. SID. https://sid.ir/paper/964131/en

Vancouver: Copy

shahpouri safoura, NOROUZI ALIREZA, FAHIMIFAR SEPIDEH. Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge). JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH[Internet]. 2020;53(4 ):13-34. Available from: https://sid.ir/paper/964131/en

IEEE: Copy

safoura shahpouri, ALIREZA NOROUZI, and SEPIDEH FAHIMIFAR, “Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge),” JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH, vol. 53, no. 4 , pp. 13–34, 2020, [Online]. Available: https://sid.ir/paper/964131/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops