The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Pouya Abedin; Irandoust Mansour; SOLTANPANAH HERESH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:1 Page(s): 1-21

Download Full-Text

Persian Verion

View:

136

Download:

Cites:

Information Journal Paper

Title

The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province)

Author(s)

Pouya Abedin | Irandoust Mansour | SOLTANPANAH HERESH | Issue Writer Certificate

Keywords

Experience-Based Marketing Strategics

Loyalty

Ecotourism

Kurdistan Province

Abstract

Today, Ecotourism, as one of the most unique and growing species of tourism, has become one of the most important economic sectors in this area, which if taken seriously, can play an important role in sustainable local development and earn money for many From developing countries. In this regard, the present study examines the impact of experience-based marketing strategies on the Loyalty of ecotourists. This research is analytical-survey and its data is selected in a sample of 98 individuals of Ecotourists in several Ecotourism trips in Kurdistan Province using available sampling method. The required data were collected by distributed questionnaires, and in order to analyze the data, first, the reliability and validity of each of the model structures were examined. Finally, the hypotheses were analyzed using nonparametric test of phi and cramer v has taken. The results of the study showed that the Experience-Based Marketing Strategics in Ecotourism, namely, perceived service strategies for experience creativity, perceived price of services, perceived interactions of people involved in the provision of services, perceived physical attractiveness of services and perceived processes of service with Loyalty of the ecotourist has a significant relationship. But there is not a meaningful relationship between the perceived service promotion Strategy and the ecotourist Loyalty.

Cites

No record.

References

No record.

Cite

APA: Copy

Pouya, Abedin, Irandoust, Mansour, & SOLTANPANAH, HERESH. (2020). The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province). CONSUMER BEHAVIOR STUDIES, 7(1 ), 1-21. SID. https://sid.ir/paper/964265/en

Vancouver: Copy

Pouya Abedin, Irandoust Mansour, SOLTANPANAH HERESH. The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province). CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(1 ):1-21. Available from: https://sid.ir/paper/964265/en

IEEE: Copy

Abedin Pouya, Mansour Irandoust, and HERESH SOLTANPANAH, “The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province),” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 1 , pp. 1–21, 2020, [Online]. Available: https://sid.ir/paper/964265/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops