Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market

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Salouneh Shahla; Saketi Parviz; Purmahdi Katayun

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Journal Paper

Paper Information

Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:1 Page(s): 47-71

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Information Journal Paper

Title

Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market

Author(s)

Salouneh Shahla | Saketi Parviz | Purmahdi Katayun | Issue Writer Certificate

Keywords

Women's Entrepreneurship

Small and Medium Enterprises

Women's Business Growth Strategies

Abstract

Many entrepreneurs, policy makers and researchers consider business growth as a key outcome for new and young firms. Why do some companies continue creating jobs and finding innovative solutions for old problems. While other companies remain small. A better understanding of important factors of growth, helps Entrepreneur women and investors succeed in their business. This study is a qualitative study, to identify strategies that influence the growth of women's small and medium business market. The statistical population consisted of female entrepreneurs in the statistical population includes female entrepreneurs in Guilan, Khorasan, Markazi, Kurdistan and Kerman provinces from five geographical regions of Iran (north, south, east, west and center) in year of 2018. The statistical sample consisted of 15 experts in women-led SMEs and marketing female entrepreneurs from 5 provinces of Iran. The data collection method in this study is semistructured interview and to analyze the data Utilizing three coding stages( open, axial and selective). The results of this study identify a set of strategies that are effective on business growth. These include marketing strategies (market development, product development, market penetration, and diversification). The strategy of business practices (Customer orientation, training, use of modern technology, networking and agility) and the eventuallya final model is presented.

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APA: Copy

Salouneh, Shahla, Saketi, Parviz, & Purmahdi, Katayun. (2020). Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market. CONSUMER BEHAVIOR STUDIES, 7(1 ), 47-71. SID. https://sid.ir/paper/964266/en

Vancouver: Copy

Salouneh Shahla, Saketi Parviz, Purmahdi Katayun. Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market. CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(1 ):47-71. Available from: https://sid.ir/paper/964266/en

IEEE: Copy

Shahla Salouneh, Parviz Saketi, and Katayun Purmahdi, “Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market,” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 1 , pp. 47–71, 2020, [Online]. Available: https://sid.ir/paper/964266/en

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