Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club

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Ahmadi Bonabi Saeid; Javani Vajiheh

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Journal Paper

Paper Information

Journal: SPORTS BUSINESS JOURNAL Year:2021 | Volume:1 | Issue:2 Page(s): 13-31

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Title

Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club

Author(s)

Ahmadi Bonabi Saeid | Javani Vajiheh | Issue Writer Certificate

Keywords

Brand

Premier League

Sponsorship

Stock Market

Technical analysis

Abstract

Purpose: One of the actual reasons for Sponsorship is to attract millions to increase the number of consumers. Therefore, this article aims to study the effects of kit Sponsorship for football clubs on Nike's corporate value by analyzing price trends. Methodology: In this study, price data was gathered from the date of released statements of the football clubs present in the 2019-2020 season of the Premier League. Analyzing the data was conducted by the market Technical analysis method with three different indicators (RSI-MACDMoving Average). Findings: The results showed that Nike faced significant changes in the price trend of its stock values. These three indicators show an increase in the exchanged volume of stock. The analysis explains its high potential of changing the trend. Originality: Because of these changes, other companies were interested in being a sponsor for many clubs in any sports field, and it creates a competitive atmosphere between the companies.

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APA: Copy

Ahmadi Bonabi, Saeid, & Javani, Vajiheh. (2021). Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club. SPORTS BUSINESS JOURNAL, 1(2), 13-31. SID. https://sid.ir/paper/974166/en

Vancouver: Copy

Ahmadi Bonabi Saeid, Javani Vajiheh. Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club. SPORTS BUSINESS JOURNAL[Internet]. 2021;1(2):13-31. Available from: https://sid.ir/paper/974166/en

IEEE: Copy

Saeid Ahmadi Bonabi, and Vajiheh Javani, “Kit Sponsors in the Stock Market: Nike as Kit Sponsorship of Three Football Club,” SPORTS BUSINESS JOURNAL, vol. 1, no. 2, pp. 13–31, 2021, [Online]. Available: https://sid.ir/paper/974166/en

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