GOLJAAM
Year:2018 | Volume:- | Issue:32 |Papers Count:13

Handmade Carpet has very importance roles in economics of the country and resilient economy. This importance by of features the artistic, economic and other characteristic. In this time, Academic education plays an important role in the growth of this arts-industries. Therefore, it is essential to accurate assessment of the course. In this study post graduate course in carpet was evaluate at based on CIPP model. The research methodology has been quantitative-qualitative and statistical Society are master Students, graduates and professors in course study. This research was carried out with questionnaires of 219 samples in four dimensions of necessity, infrastructure, purposes and needs. A randomized sampling method was selected from the administrated universities. The validity of the questionnaire was 816/0 by alpha Cronbach. In additional to statistical population 23 experts were interviewed. The interview by social snow ball method and sample saturation. The result shows the necessity this course is confirmed. But cultural and labor market infrastructure have not been considered of this course and needs review. There is also a significant difference between the view of the labor market and academics needs to substantial in both.

In Islamic culture, "garden" is a manifestation of heaven in appearance, So the carpet and garden are the mirrors of heaven. In this research, the design patterns of Iranian garden and garden carpets in Safavid and Qajar period are identified and compared with each other. The goal of this research is to investigate the interactions of form, geometry and patterns of design in garden carpet and Iranian garden. In this research, the effects of the dominant elements and characcteristics such as architectural and natural elements, motifs, forms and design principles, in Isfahan “ Chehelsoton” garden", Kashan "Fin” garden, Mahan "Shahzadeh” garden" and Shiraz "Jannat” garden" are surveyed and compared with 12 samples of garden carpets belonging to the 16th, 17th and 18 th centuries. The result of the research is that, the design of Iranian gardens and garden carpets have some principles in common, inspiring and affecting each other. Gardening pattern in "Fin", " Shahzadeh", "Chehelsoton" and "Jannat” gardens are closely similar to each other. Based on the results of the research, the most indices of Iranian Gardens are found in "Fin" with 81. 5 percent, "Chehelsoton" &, "Shahzadeh" with 74 percent and "Jannat" with 66. 6 percent which accordingly have the most effects on garden carpet design patterns. Also, "Bage Behesht" carpet (carpet No. 3) has the most accordance and "Garden Rug" (carpet No. 12) has the least harmony with characteristics and indices of Iranian gardens.

During 19th century a wave of orientalism culminated and lots of orientalists departed for the eastern lands with various motivations. They started to research and write on the eastern societies, cultures, civilizations and arts, including carpets. Historiography, study of motives and designs and weave-geography of eastern carpets were of the most important points orientalists focused on. This paper is to recognize and study on the orientalists’ resources and their approach to the Iranian carpet and also to find their faults. This is a documentary research and its method is descriptive and analytical. The statistical population is the orientalists’ available written works (books, articles and exhibition catalogues) which are written between 1850 and 1950. The method of analysis is qualitative. The research’ s results indicate orientalists’ approaches are categorized into two basic groups (Berlin and Wien Schools), but their written works cannot be assumed as historiography, but as historical sources. The main defects in orientalists’ studies are: their mere focus on museum carpets and library studies, inattention to empirical research, assuming their data and results as definite facts, determining false weave places for carpets, faults in dating, inattention to the carpets’ origins and cultural grounds. However, the Iranian researchers are deeply influenced by the orientalists’ researches and historiographies, and this paper focuses on these influences.

Handmade carpet in addition to dimensions of occupation, export, and economic interests, from dimensions of art and culture, has long been a symbol of the rich culture of this land and has special celebrity worldwide. In between the important case that has been ignored is Iranian domestic market, and it seems more reasonable to first stabilize the situation in meeting domestic and get its markets and then, consider export aspects. According to information released by stakeholders of handmade carpet, lack of communication with consumers and their recognition and targeted and creative advertising and marketing is ignored in Iranian handmade carpet and Kashan handmade carpet. The main goal of this research is designing idea of the advertising campaign for introducing Kashan handmade carpet in Iranian domestic markets. So, after achieving a right model for the advertising campaign, this study using interview and documents in terms of obtained model was evaluated and information obtained through these two instruments was described to is answered the main research question (right advertising campaign for Kashan handmade carpet industry has what features). This comprehensive evaluation is with case study strategy and using the qualitative content analysis method. In results of the research was reached to create the main idea and advertising campaign strategy to introduce Kashan handmade carpet, according to market segmentation and unique benefits of this product. In this campaign target market are young people with good income and upper-middle class with female gender and characters that are interested in brand that by handmade carpets for breaking and consumption, by focusing on this fact that you are looking for softest and best price of handmade floor, buy Kashan carpets made of wool, idea for this campaign, is focus on cheap and softest carpets for underfoot that Kashan due to the coarse texture and wool is soft and is very proper due to reasonable price and in this respect it is unique as if costumers are buying the most authentic and best Iranian handmade carpet. In last of this research, is presented recommendations to future researchers in the handmade carpet industry.

Today, with the removal of barriers to trade between countries, we are witnessing the emergence of the phenomenon of globalization at the level of international trade and the confrontation of consumers with the products of different countries. This shows the importance of identifying the factors affecting on purchase intention of customers. The aim of this study was to investigate the effect of three factors of the country origin image, perceived quality and brand familiarity on purchase intention of Iranian handmade carpet customers in Japan. This research in terms of purpose is practical and for collecting was cross-sectional survey data and about variables relationship is a correlation. The population of the study is the Japanese customers of handmade Iranian carpet stores in Tokyo. The statistical sample was determined using the Cochran formula and the available random sampling method, was 385. The results of the hypothesis test using SPSS software show the impact of all three variables in turn; brand familiarity, perceived quality and country origin image on the Japanese customers purchase intention.

This study is to identify and evaluate elements that were used in the Identity document of museum objects to describe and manage the information of museum’ s carpets. This study is an applied study which implemented by documentary study method. The data were gathered by analysis of identity document of carpets in museums inside and outside the country. The results can help in integrating and facilitating the organization of information and documentation of museum carpets. More over, they can be applied to better management of the carpets in the museum, preservation and protection of carpets in communicating with other museums, carpet exhibitions, integrity in information their dissemination. It provides with perfect conditions for studying carpets and shares science and knowledge as well.

Qashqai tribe is from the southern states of the country that the main profession of livestock and their women to be engaged in weaving. Depending on their nomadic life, some container weaving such as “ mafrash” (bedding bag), saddlebag, “ chante” (small bag), “ joval” (storing sack), “ tobre” (bag), “ gashiglig” (bag for spoon) and “ duzlug” (bag for salt) are woven by them. Among these weavings, mafrash is a biggest in which only three-dimensional woven kilim, jajim and bedspreads can be placed. All used motifs are geometric and abstract. In terms of design composition; horizontal panel and diagonal can be seen. Mafrash is woven with “ supplementary alternative weft” technique. Regarding heddling and weaving; they are divided into two groups that so called “ new technique and old technique” . Research method is descriptive. The data obtained through library and field research visits to Shiraz, Firoozabad, Farashband tribes and villages. The results of the field research are based on a survey of 45 pieces; 5 pieces from Shiraz, 7 pieces from Firoozabad nomads, 5 pieces from Farashband nomads, 20 pieces from Firoozabad, 6 pieces from Jahadabad, 2 pieces from morjshahrak are researched and analyzed.

To increase the color range of textile. Dyeing is to be done with more than one color-shedding substances, However before the conduction of Dyeing with the form of combining color-substances, the capability and probability of the combination, that is to be tested with the scale of degree in compatibility, has to be considered. Bearing in mind the necessity of producing a high range of color in hand-woven carpet and importance of compatibility in dyeing materials, this research is looking for the extent of compatibility in color, substances including: Madder, weld, Prangos ferulacea and walnut shell on woolen thread, Raw and mordanted with aluminum sulfate as one of the means of estimating compatibility The result has shown that the dyeing capability in woolen thread with walnut shell in comparison with three other color shedding substances is variable. thus the similarity in extent of compatibility in three color-shedding substances: Madder substances: madder weld and Prangos ferulacea shows the high compatibility they have in common. However differences in the diagram of dyeing of walnut shell shows little compatibility of these substances in getting combined with madder, weld and Prangos ferulacea. After the calculating the capacity of dyeing in each of coloring substances woolen thread (on the basis of even combination of four dyeing substances with three different ratio) was dyed. The result shows that dyeing compatibility in Madder, weld and Prangos ferulacea in combination with each other is good to excellent in diagram. While combination of walnut shell with three other color substances caused very low compatibility. In addition to that, results show the effect of density and using dents in coloring. On the whole result of this research have shown that dyeing substances madder weld and Prangos ferulacea have high compatibility with each other and have combination compatibility in the same range while possibility of combining three substances with walnut shell, duo to low compatibility is very low. The way of conducting this research is pragmatic and gathering of all the information is laboratory and library-based.

Kerman nomadic hand-woven carpets, woven without a detailed advance plan, is today one of the less discussed issues in the industry. Rafsanjan, Raviz carpet is among hundreds of nomadic carpets with significant authenticity and different motifs, including tree, mecca, flower pot, boteh, brick, medalion. The tree motif is one of the most beautiful features mainly seen in carpets woven in this area with different types the major one of which is cypress. By examining the structure, the present study aimed at identifying the major marginal and central motifs, their local name, and what changed over time? In which part of the carpets the changes can be found? To provide correct answers, the sample included 40 carpets woven based on the target motif collected by photography. The study was a descriptive analysis. The result indicated that the motif was first 2/1 tree, and changed over time into 2/1 medalion and 4/1 in some cases. The most visible changes are in the medalion motif of the carpet which was first cypress and changed over time into a diamond-shaped medalion. A major motif in the carpets is sini a triangular form woven at the bottom of the carpet. The motif includes plant, animal and bird motifs.

In many researches and studies related to Iran’ s practical arts including carpets there are incomplete and incomprehensive analysis provided about them due to ignoring part of the dimensions and components of causality; considering the special place of Iranian carpets among the practical arts (Due to the combination of aesthetic, consumer and economic functions); the systematic recognition of these dimensions and components of conception and change of carpets in a specific historic and geographic area, can provide planners, product managers and producers with useful analysis patterns and explanations. This research explains the type and form of the influence of the dimensions and components of causality on the figurative, technical, quantitative, and also the process of the creation of a carpet in a region using an interdisciplinary approach and a descriptive-analytical method. This study contains information on both the carpets and weaving districts and the agencies which are active in the organizational production of carpets. The sampling method of the carpets and weaving districts, is the coincidental classified method and the agency sampling is the selective method and it is according to their experience, influence and the extent of their activities in the last two decades. The geographical area of this research are Northern Khorasan, Southern Khorasan and Razavi Khorasan. The results of this research indicated that the existence of a carpet in normal conditions, has a close relationship with its causalities; but changes and transformations of the carpet was mostly affected by the activity of said agencies in the recent period. The production agencies can be present as a dependent variable in addition to their independent variable role in a district; in this conditions the independent variable can be different causal dimensions or other competing agencies.