business managment perspective
Year:2017 | Volume:16 | Issue:2 (30) |Papers Count:8

An applied-experimental study using Solomon four group design has investigated the effect of social responsibility on Pegah brand preferences. Statistical population encompasses all Pegah customers among governmental offices in Estahban city. Among the customers، 200 individuals are randomly selected and divided equally into four groups. Validity of the questionnaires is examined via face validity approach while reliability is tested using Cronbach's alpha. Findings obtained by 5-fold test methods of Salomon approach showed that brand social responsibility as a whole (encompassing economic، social and environmental dimensions) impacts on brand preferences. Other findings showed that among the dimensions of social responsibility، economic dimension compared to other two has less impact on brand preferences.

Nowadays companies are looking for keeping their customers. An important factor in developing brand loyalty is the brand image which is made by brand personality in customers’ minds. This thesis is trying to determine the relationship between brand personality and customer loyalty while the brand image is the mediator. By studying research literature، brand personality dimensions including five dimensions: ruggedness، sophistication، competence، excitement and sincerity were extracted and loyalty was analyzed in two dimensions including affective and action type. The method of data collection was classified as descriptive-survey. The population of this research is all purchaser of Karafarin Insurance in Tehran. The required sample size was 197 individuals and the Kaiser-Meyer-Olkin has been used to measure the adequacy of sampling. The data were collected through questionnaires and analyzed by structural equation modeling (SEM). The results revealed that the greatest impact on Brand image was related to competence amongst all aspects of the brand personality and also brand image has influenced affective loyalty more than action loyalty. The role of brand image as a mediator variable has been approved. The results of this research play influential role in making decision of marketing executives and explaining the importance of the brand personality.

The purpose of this study was to identify the impact of organizational entrepreneurship on organizational performance and considering market orientation as a mediator variable. This research is applied in terms of goal and descriptive-survey in terms of data collection method. To do this، a questionnaire was designed to measure variables. Validity and reliability of measurement instruments was tested by exploratory and confirmatory factor analysis. Questionnaire was distributed among the sample of 292 managers of Iran's chemical and oil products companies. To test the hypotheses، we used structural equation modeling with Lisrel 8. 8. The results of the research showed that organizational entrepreneurship has a positive effect on the organizational performance according to the path analysis method. Also، market orientation plays a role as a mediator variable in the relationship between organizational entrepreneurship and organizational performance.

With respect to strategic management، strategic management model is designed for a purpose of this study is the parent organization. Such a model has been designed to perform four basic steps: Review the fundamentals of strategic management، comparative study of similar organizations at home and abroad، pathology review the results of the first 5-year strategic plan of the organization، and exploring the characteristics of the studied organizations. The purpose of this research in terms of applied and exploratory data analysis methods. The study consisted of senior managers of the administrative headquarters of the command of Imam Khomeini and the advice that a total of 36 persons. Based on the results، there is no comprehensive model for all organizations. Consequently، comparative study، it was identified two types of organizations in the design and emphasis on the virtues of these organizations is to avoid the negative features. Since the pathology planned، controlled and run by the ideal situation had the largest gap in the layer under the model infrastructure elements that ensure the successful implementation of the organization's strategy، was considered. After designing the prototype، to comply with the Organization، the population of the survey was conducted، followed by an analysis of the opinions، the final version as "strategic management model parent organization" was designed.

Service and service quality in the bank have a great impact on customers’ satisfaction، trust and loyalty. The aim of this study is to investigate the relationship between service fairness and quality of service with customers’ satisfaction، trust and loyalty in Bank Mellat in Tehran. The model of this study was adopted from Kasim and Asiah Abdullah (2010) and Chen et al. (2012). The aim of this study is applied and the method of data collection، cross-survey correlation. The population of this research is customers in branches of Bank Mellat in Tehran. 400 customers were selected randomly as the sample. Data were collected through questionnaires. To test the hypotheses، structural equation modeling approach and software SPSS22 and PLS2 partial least squares was used. The results showed that، service Fairness and service quality impact on customers’ satisfaction، trust and loyalty. Among13existing hypotheses، 10 hypotheses were confirmed.

The aim of this study was to evaluate the effect of Green Brand Image، Green Satisfaction، Green Trust on Consumer Buying Behavior and role of Green Brand Preference as moderator variable. This is، based on purpose، an applied research، however، it is a descriptive survey in terms of data collection. In this study، a sample of students from the University of Mazandaran were selected by random sampling. A questionnaire was distributed among them and Finally، 370 usable questionnaires were considered to analyze confirmatory factor analysis and research model test by PLS software program. Likewise، SPSS software package was used to study reliability and exploratory factor analysis. The findings indicated that there is a positive significant relationship between Green Brand Image، Green Satisfaction، Green Trust with Green Brand Preference. Consumer Buying Behavior and also shows that it is a positive and significant relationship between Green Brand Preference and Consumer Buying Behavior.

The purpose of this paper is to develop simulation-based healthcare system model in the indigenous interoperability functions in health centers and explain the multilevel relations between variables defined in different levels. Interoperability operational models and various aspects of health levels and accurate explanation of their mechanisms will facilitate relevant administrative processes. In this regard، in this paper an attempt is made to explain the pattern of interoperability in this area. In accordance with the simulation approach، common approaches in this section is extracted and the proposed framework for e-government interaction in the field of health-risk group used. Community groups، experts، managers and experts in the field of health، information technology and management were the population of this study and using cluster-randomized treatment by utilizing sampling pattern and holding meetings with Delphi، factors and dimensions of the proposed model was validated. Finally، the proposed framework and using experts' survey was explained in a way that is closely related to clusters coefficients، optimal interoperability areas in terms of indices، income، time and quality were presented.