Background: It has been intended in this research that an image of moral instruction to be presented on the basis of the content analysis of the textbooks of the first grade junior high schools.To accomplish this goal, the theoretical framework was first prepared. Two methods of presentation (direct and indirect), two procedures of discourse (individual and group), and four kinds of moral message (regarding one’s relation with God, with oneself, with society and with the universe) were differentiated in this theoretical framework.Method: All the first grade textbooks of junior high schools in the academic year 2007-2008, excluding mathematics and English language, were analyzed using the list of data collection, and their moral concepts and doctrines were identified and classified. To make sure of the researchers’ understanding, the teachers of first grade junior high schools were asked to compare the extracted data with the textbooks to prove the accuracy of research analysis.Results: The results of the research showed that the moral concepts regarding oneself, God, other people, and the universe have respectively the most frequent in the textbooks. Also, the procedure of discourse of moral messages is in more cases as group-oriented than individual-centered.Meanwhile, direct methods are more used to present moral doctrines than indirect methods. The presentation method of moral doctrines has been direct as regards God and oneself, and indirect regarding society and the universe.Conclusion: More attention would be better to be paid to such moral concepts as veracity, trustworthiness, avoidance of backbiting, envy and ostentation. Also, it is suggested that, in addition to theoretical instruction of moral concepts, practical instruction of morality to be considered through more application of active methods.