CULTURE OF COMMUNICATION
Year:2013 | Volume:2 | Issue:8|Papers Count:10

Electronic banking is one of the consequences of digital technology, the history of our country does not have too many. But because the world of banking in its traditional form, the electric goes off, the banking industry-wide technological change in our country can not be indifferent. Besides providing infrastructure and technical communication, promote e-banking culture is needed. Among the strategies that can help making culture of the ability of different media, especially television. This article reviews the role of television advertising in the development of electronic banking business bank customers view in Tehran population Tejarat Bank electronic banking services customers in Tehran (the five branches of management) and a sample size of 384, with a survey using of a questionnaires, and with good validity and credit over 75.0 percent has been designed and implemented. The main research hypothesis regarding the effect of television advertising in the development of electronic banking among Tejarat Bank customers in Tehran trade effect has been proved.

In the new world, advertising has become a reality which cannot be ignored. Profound impacts of advertising on economic, cultural, social and political areas has also increased the necessity of study and research in this field. This article, with belief in the power and widespread presence of radio and its mass audience in our country, Iran, studies the promoted social and cultural values in radio advertising.This research has studied commercial advertising of Javan Radio Broadcast with content analysis method in three- month winter period in 1389 with a sample size of 210 trade leads. The results of questions and assumptions in the survey indicate that although there is an emphasis on moral and religious values from ideological institutions of society, the commercial advertisements broadcasted by radio, spread values which are based on earning money and increasing welfare and religious values have the smallest share of common values.According to the research results, it should be said that unfortunately in Iran the whole capacity and radio potentials in commercial advertising is not used. Commercial advertising is like a virgin land in which there is not a proper seed sown for harvest. Radio as for ads owners provides an opportunity to run their TV ads again and remind the pictures of them to their audience’s minds. Commercial advertising on radio is cheaper, so that it is welcomed by ads owners. However, it doesn’t have the quality and precision of TV commercial productions. Tending to ignore the meticulous production of advertisements has resulted in spreading social and cultural values of earning money and also perhaps budget deficits for radio has forced it to run different kinds of ads, despite the rich cultural background.

We are living in an era which clearly and regarding its properties and respect is called the age of communication and information. The age in which mass media influences on every issues and produces a new mechanism for human beings.An element which has always been discussed in the field of mass media is moral and its principles, that without them the media lacks validity.Among the media, T.V has been gotten a special position, because it is directly related to citizen’s rights and everybody knows its programs performance.This research applies the two-stage Delphi method. The population of this research is 56 sport journalists who work in sport press as well as interviewing 15 experts of media and sport. The population variables’ assessment showed that:- There is a meaningful relationship between impartiality principles and content of 90 program.- There is a meaningful relationship between objectivity principles and 90 programs.- There is no meaningful relationship between yellow journalism and content of 90 program.- There is a meaningful relationship between freedom of expression principles and 90’s content.- There is no bias in 90’s program.- There is meaningful relationship between free flow of information principles and 90’s content.The last one is theoretical framework of research and conclusions for collecting, expanding and more effectively institutionalizing of moral principles of media to deliver 90 Program and finally address the problems and limitations during collecting the thesis which the researcher has faced.

The purpose of this study is to investigate the relationship between the reflection of soccer via medium and its popularity among Esteghlal and Perspolis fans which attend stadiums during the leagues’ play.With regard to the nature of the research topic and particularly the volume and width of its design the most appropriate method for doing this research is a survey study.The subjects of this research are Esteghlal and Perspolis fanswhich attend Azadi stadium during the matches of these two teams. Since the main location of the matches between these the two teams is Azadi stadium, and during the plays the stadium isfull, as a result the subjects included the major capacity of the stadium which consisted 100, 000 people. Sampling was random. Inurement of this research was a questionnaire with 38 questions. According to the research results there is a meaningful relationship between watching soccer on television and the popularity of it among the fans of Esteghlal and Perspolis. Additionally there is meaningful relationship between using the medium and getting information about the matches’ schedules.However, watching satellite programs or studying the sports newspapers and internet sites have no effect on the popularity of soccer among its fans. Moreover, not only watching 90 programs has no role in peoples’ interest in soccer, but it is proved that the education of fans has no role in their going to stadiums. Finally the research results show that there is a meaningful relationship between using the medium and popularity of soccer among fans of these two teams.

This article was performed to determine the relationship between organizational culture with using electronic public relations in cultural organizations in Esfahan city. So relation between four dimensions of Denison organizational culture was studied by using electronic public relations, such as (including: Involving in work, Adaptability, Consistency and mission) the method of this research is correlation and statistic society includes 150 managers and staff of public relations of Esfahan cultural organizations that 108 persons were selected as sample bulk on class–random sampling and kocaran formula. For collecting data, Denison questionnaire and well–established questionnaire of electronic public relations were used by Alpha coefficient 92% And 93% respectively. Data of this research was analyzed by using statistic software spss19 in both two level descriptive statistics (including: Frequency, Mean, Standard deviation) and inferential statistics (including: pearson correlation coefficient, analysis of variance test, post hoc test LSD) The results suggested that there is a meaningful relation between four dimensions of Denison organizational culture and using electronic public relations with meaningful level p<0.01. Also, among variables studied in regression, compatibility was the best predictor of using electronics public relations of in first stage in meaningful level p<0.01. More over other results showed that degree of using electronic public relations in Esfahan cultural organizations was larger than average level and this degree was higher between staff than managers of the same unit, but a difference was no observed between using electronic public relations in terms of gender, education level, educational group and service years.

The term global village by Marshall McLuhan is a social theory which is used to describe the future of world affected by media. McLuhan, who is considered as new age Newton and a wise presager, believed in minimizing world and Shrinkage it via electronic facilities. In this case Due to access to the Internet and social networks anywhere and anytime and also because of sending and receiving information at once, according to some people’s opinion it can be the meaning of global village to some extent.. Therefore the final target of this issue is the answer to this question, whether or not online social networks have been able to present McLuhan’s term of global village? In order to achieve the mentioned target we have done some quantity research with the use of analyzing content technique, which is done according to the number of our international facebook friends. Although the findings do not show exactly that online social networks present McLuhan’s term of global village but it seems social networks make us closer to global village. It is easy to say that facebook and other online social sites have increased interactions and it has led us to global village.

From simplest communication patterns to point of tought masters in this area, all patterns express this proved point that media is leader of human in the new world . There is no doubt, everything that media shows, exactly, it is thing that experts provide them by petrological addressee. Iran has a certain political qualification because of multiplicity of ethnics. Among certain areas, for example, there has west Azerbaijan state that it has a multiplicity of ethnics and neighbouring life of people because of (style of news covering) and distribution among expressed.Announce between nations, is a studible and important area that this paper in state net has investigated. In this paper news segments of Turk and Kurd in the west Azerbaijan broadcast has been studied by content analyze during 3 months of spring of 1391. This paper west to answer that how news covering of Turk and Kurd nations with sensitivities of this point of country in the state broadcast is implemented. Results shows that, among news topic subjects and numbers and nations aren’t semantic difference but about values of news in the lead, news subjects in the lead , the form reflecting subjects, news makers and style of nations, are a semantic difference.

From simplest communication patterns to point of tought masters in this area, all patterns express this proved point that media is leader of human in the new world . There is no doubt, everything that media shows, exactly, it is thing that experts provide them by petrological addressee. Iran has a certain political qualification because of multiplicity of ethnics. Among certain areas, for example, there has west Azerbaijan state that it has a multiplicity of ethnics and neighbouring life of people because of (style of news covering) and distribution among expressed.Announce between nations, is a studible and important area that this paper in state net has investigated. In this paper news segments of Turk and Kurd in the west Azerbaijan broadcast has been studied by content analyze during 3 months of spring of 1391. This paper west to answer that how news covering of Turk and Kurd nations with sensitivities of this point of country in the state broadcast is implemented. Results shows that, among news topic subjects and numbers and nations aren’t semantic difference but about values of news in the lead, news subjects in the lead , the form reflecting subjects, news makers and style of nations, are a semantic difference.