CULTURE OF COMMUNICATION
Year:2011 | Volume:1 | Issue:3|Papers Count:9

The question about identity is not just belongs to our modern era but it is one of the commonest and basic questions that humanity always is seeking for it’s reply. So ‘WHO AM I? “is the question that had been asked since man kind creation till now. It is somehow under influence and in direct contact with social realities and we have to review it continuously based on our contacts with society. For us who are living in a global village, Identity may be influenced by every single part of society from cultural, historical and … aspects. Certainly in identity frame or growth procedure from traditional society/era to modern one, many factors are involved but in nowadays communication age what it is playing the main role is media and especially internet. So this case study focuses on the relationships between the effects of internet on framing or progress of reflexivity identity among female students of Faculty of Psychological & Social Science-Islamic Azad University (Central Tehran Branch). The data of case study achieved by questionnaire and survey technique and used some theories from Manuel Castells and Anthony Giddens. All the female students of Psychological & Social Science Faculty of Islamic Azad University Central Branch in 1389-1390 academic year were our study population. The authors analyze 6 aspects of internet such as duration and amount of internet usage, using various facilities of internet (such as connecting to other people, freedom of expression, being anonymity and etc), all purposes of internet usage (such as scientific, educational, entertainment and etc). The way of ID presentation in internet and amount of internet attractions on framing/progress of reflexivie identity among research population has been studied.Conclusions improve that there is a direct relation between researched criteria including duration / amount of internet usage, internet various facilities, all purposes of internet usage and reflexivity identity. It means that by increasing of each single of above mentioned factors, framing or progress of reflexivity Identity will be increased too and vice versa. Also it shows that there is no valid relation between the ways of ID presentation in internet and amount internet attractions on framing or progress of reflexivity Identity. Author’s suggestion is that some complementarities research must be done for analysis the others media affects (such as Television, Radio and etc) on identity or reflexivity identity among different women’s populations such as housekeepers, employed ones, pupils and ….

In the future, the position of people in the media networks will be determined their status in society. Networks can lead to a stronger governments (concentration of political power), empowering citizens and highlighting the social benefits (dispersion of political power).Those matters can be used in intensive surveillance and recording evidence; and also they can be helpful in local autonomy citizen participation in political decision-making. Virtual networks, despite of having many advantages, because of having the horizontal nature they suffer from a lack of leadership and guiding force. so each member of network may act according to its personal views or can refer to others’ behavior and model it. One problem may damage virtual social networks is tattering. Of course, it happens if the credit value and capital within group of people have a higher position than social capital of people in other links.

The main purpose of the present study is to identify factors and conditions influencing the development of communication tools in 2010 and 2011. The key question is that what factors and conditions had an effective role in development of communication tools, particularly during the aforementioned years. Finally, to what extent, are social changes in these years and advancement of communication tools related? And what factors have been effective in the development of modern technologies and social events in 2010 and 2011? Our hypothesis, based on attributive evidences and findings says: Is there any relation between social events and movements of 2010 and 2011 years and the development of communication technologies? The library-evidence method was applied to collect and assimilate the information. The results show that conditions influencing the development of communication tools should be considered in three situations namely emergency, special and normal, although emergency situation has more role in influencing the development of communication tools. The ultimate conclusion of the study suggests besides of technology, people, economic, political and social elements and the collection of activities, functions and needs there are other factors such as competitive, supportive, and provocative factors with their roles in this regard. This study also shows a relation between social and political developments and development in communication technologies. Thanks to modern technologies and the Internet and creation of networked society, users with media literacy can have more active roles in social, political & … developments in modern communities.

Proverbs are main and fundamental parts of each language and also one of the oldest mind permeation of our ancestor which have root on national customs and traditions of society; certainly their collection, study, and consideration from viewpoint of symbol and signs is very important. Purpose of this research is analysis of common proverbs of Kerman based on symbol and signs and shows used symbols in theses proverbs, whish indicate culture and value of this region. So, we elected 58 symbols among 1000 proverbs that are collected from book of 1000 Persian proverbs "Kerman Dialect" in order to classify and analyze them and show their reflection on proverbs. The research was done in laboratory and document method and each proverb was elected as a unit of analysis. This research shows that the most symbols that use in Kerman proverbs are related to animals, nature, objects, touchable and common subjects. Animal symbols used for 2 reasons: 1) more using of animal by rural people because of their job 2) all kinds of people are familiar with animal and its meaning. Hard conditions of life in Kerman and art of Kerman's people in domesticate of them and using of these elements is reason of using nature symbols in these proverbs.

Today's world is the world with the vast changes in communications. People as the mastermind of the wide world has tried over many centuries for the development and evolution. In the information age and electronic communications, the organization is facing rapid change. Education institution and one of the largest producers and consumers, and certainly the most important storage information and knowledge is considered. Hence the most suitable school places for students to develop understanding of the technology and its role in shaping development and learning is superior. Global advances in communications technology Provide the ground for the vast expansion of learning opportunities and access to educational resources and training. This article aims to identify the role of new communication technologies and their impact on human relationship. The different types of distance education and e-learning and the new communication technologies will then be paid to factors affecting human relationships. The survey's tool is questionnaire used for data collection. The statistical Sample is equal to the small volume of the statistical population. The Sample includes the Teachers who are teaching in e-learning centers. Results of the study showed that although e-learning facilities and more resources will be available to students, but the possibility of friendly relations and their social communication have been resuced.

This research is done to study the social weblogger's acquaintance with the laws and crimes. Data collection method is descriptive or survey method and its aims are applied method. the population is all the 10000 social web loggers in Persian log and Blogfa. Its sampling is about 400 webloggers. The research has used questionnaires with Likert range for data collection and analyzed through SPSS software. The research findings showed that most bloggers use it in order to provide the latest news and reports. They also said that they are not familiar with laws and cyber crime. the respondents also reiterated that can not apply the laws and rules due to the fact of lack of familiarity with them.

The goal of this research is to Study the role of T.V commercial advertising on women's consumption behavior in the north and south of Tehran. The advertising and propaganda are the basic of economy of the new world and its income and effects are one of big items of universal commercial. The Theoritical framework of this research is the model of effects hierarchy. According to this model, the consumer can be in one of the stages: model conscious, recognition, preoccupation, prefer and shopping. The emphasizes that the consumer should pass sequencely from different steps. According to this research findings, the commercial advertising of Tabarok products has introduced consumers this commercial name but it can not give a lot information to consumers. The findings show that the effects of commercial advertising of Tabarok productions has been manipulated diminished a group of its consumers and has not been accessed to ideal market.

Between the most successful TV programs in recent decades-which can attract so many audiences-, are routine humor series that usually broadcast in long time (90 parts)."The Bitter Coffee" is one of these series which has entered to the audience's cultural basket through "Home Entertainment Distribution", that can be counted for domestic comedy production.The objective of this article is intended to put forward "how attractive home entertainment series are" (case: the bitter coffee). In order to study the framework of humor for attracting audience. In other words, which elements have role in attraction and success of this series? The most suitable way to put forward the intended goal, is survey and the major scale is "questionnaire". The statistical population of this research was made up of 205 people who were students of social communication field at Islamic Azad University (Tehran Central branch). Data description and analysis is fulfilled in two levels: Mono- variable analytical level and bi- variable analytical level. Descriptive Statistic (one dimensional tables) are used in the first one, and inferential statistics (dual-themed tables and related analyses) are used in second. Research shows that some factors like: Lottery prizes, floating time for watching series, actors and director, text music and characterization have great influence in "Audience Attraction". Consistently, the conclusions achieved from the bi- variable analysis point out that, there are meaningful connections/relations between variables: Between distribution of prizes in home entertainment series and the quantity-of attraction. Between floating time/ free time for watching humor series in home- entertainment and the quantity of attraction.