A STUDY ON THE ROLE OF TV COMMERICAL ADVERTISEMENT ON WOMEN'S CONSUMPTION BEHAVIOR IN THE NORTH AND SOUTH OF TEHRAN

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GERANMAYEHPOUR ALI; SHORCHEHE FARNOOSH

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Journal: CULTURE OF COMMUNICATION Year:2011 | Volume:1 | Issue:3 Page(s): 121-152

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Title

A STUDY ON THE ROLE OF TV COMMERICAL ADVERTISEMENT ON WOMEN'S CONSUMPTION BEHAVIOR IN THE NORTH AND SOUTH OF TEHRAN

Author(s)

GERANMAYEHPOUR ALI | SHORCHEHE FARNOOSH | Issue Writer Certificate

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Abstract

The goal of this research is to Study the role of T.V commercial advertising on women's consumption behavior in the north and south of Tehran. The advertising and propaganda are the basic of economy of the new world and its income and effects are one of big items of universal commercial. The Theoritical framework of this research is the model of effects hierarchy. According to this model, the consumer can be in one of the stages: model conscious, recognition, preoccupation, prefer and shopping. The emphasizes that the consumer should pass sequencely from different steps. According to this research findings, the commercial advertising of Tabarok products has introduced consumers this commercial name but it can not give a lot information to consumers. The findings show that the effects of commercial advertising of Tabarok productions has been manipulated diminished a group of its consumers and has not been accessed to ideal market.

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APA: Copy

GERANMAYEHPOUR, ALI, & SHORCHEHE, FARNOOSH. (2011). A STUDY ON THE ROLE OF TV COMMERICAL ADVERTISEMENT ON WOMEN'S CONSUMPTION BEHAVIOR IN THE NORTH AND SOUTH OF TEHRAN. CULTURE OF COMMUNICATION, 1(3), 121-152. SID. https://sid.ir/paper/207235/en

Vancouver: Copy

GERANMAYEHPOUR ALI, SHORCHEHE FARNOOSH. A STUDY ON THE ROLE OF TV COMMERICAL ADVERTISEMENT ON WOMEN'S CONSUMPTION BEHAVIOR IN THE NORTH AND SOUTH OF TEHRAN. CULTURE OF COMMUNICATION[Internet]. 2011;1(3):121-152. Available from: https://sid.ir/paper/207235/en

IEEE: Copy

ALI GERANMAYEHPOUR, and FARNOOSH SHORCHEHE, “A STUDY ON THE ROLE OF TV COMMERICAL ADVERTISEMENT ON WOMEN'S CONSUMPTION BEHAVIOR IN THE NORTH AND SOUTH OF TEHRAN,” CULTURE OF COMMUNICATION, vol. 1, no. 3, pp. 121–152, 2011, [Online]. Available: https://sid.ir/paper/207235/en

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