The Quranic discourse is a message that carries within it a rhetorical purpose that the sender directs to the addressee for a strategic goal of “ communication. ” The Holy Quran is a message from God Almighty that He revealed to his Messenger, “ Muhammad, ” (PBUH), to convey it to his nation; Among what was mentioned in that letter are the stories of the prophets and messengers and what they were exposed to by their nations, and the arguments that God supported them with; in order to take the lesson and exhortation from the previous nations, this calls for a communicative discursive strategy based on the context and the two sides of the communicative process (the speaker/ receiver). Thus, the Quranic text is a pragmatic text par excellence, because pragmatics is the study of the linguistic achievement during use; that is, the study of language when it is used in different maqam classes as a speech directed from the addresser to the recipient with a specific wording in a specific place to achieve a communicative purpose. For this purpose, this study aims to show the communicative and pragmatic dimension in the Quranic stories, by using the deliberative approach to the Quranic discourse, which focuses its attention on two matters: the discourse within the context in which it is mentioned, and the communicative role played by both the sender and the addressee during the communicative process, and that By monitoring the mechanisms of the deliberative approach, "such as pilgrims, dialogue imperative, verbal acts, dialogue" and others. . . that are found in the Quranic stories, so that this research paper sheds light on the story of Joseph; and that is through the context, which is based mainly on the purpose which addresser wants to communicate, in addition to the harmony and consistency of speech and its flow, and it is also concerned with the circumstances surrounding the communicative process and the conditions of the addressees in it.