EFFECTS OF NEW MEDIA CONSUMPTION UPON STUDENT ENTREPRENEURIAL INTENTIONS

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MORADI SHIVA; NADERI NADER

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Journal: NEW MEDIA STUDIES Year:2016 | Volume:2 | Issue:5 Page(s): 133-161

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Information Journal Paper

Title

EFFECTS OF NEW MEDIA CONSUMPTION UPON STUDENT ENTREPRENEURIAL INTENTIONS

Author(s)

MORADI SHIVA | NADERI NADER | Issue Writer Certificate

Keywords

ENTREPRENEURIAL INTENTIONQ1

NEW MEDIA CONSUMPTIONQ1

ENTREPRENEURSHIP STUDENTSQ1

Abstract

The present study was aimed at investigating the effects of NEW MEDIA CONSUMPTION upon the ENTREPRENEURIAL INTENTION of the students of entrepreneurship at Tehran University. The method applied in the research was a questionnaire-based survey, with the statistical population consisting of all M.A. and PhD students selected using the stratified sampling method. The results showed a significantly direct relationship between the use of new online media and all variables. The structural equation-modeling analysis of the theoretical model, based on AMOS software, was employed. In the modeling process, the basic model was modified for three times and the final model was extracted and analyzed based on the Goodness-of-Fit Index. The analysis of the relationships in the final model suggested that the use of new Internet media did not directly influence the students' ENTREPRENEURIAL INTENTIONs but indirectly affected their ENTREPRENEURIAL INTENTIONs by influencing their perceived desirability, feasibility, and pragmatism.

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APA: Copy

MORADI, SHIVA, & NADERI, NADER. (2016). EFFECTS OF NEW MEDIA CONSUMPTION UPON STUDENT ENTREPRENEURIAL INTENTIONS. NEW MEDIA STUDIES, 2(5 ), 133-161. SID. https://sid.ir/paper/264638/en

Vancouver: Copy

MORADI SHIVA, NADERI NADER. EFFECTS OF NEW MEDIA CONSUMPTION UPON STUDENT ENTREPRENEURIAL INTENTIONS. NEW MEDIA STUDIES[Internet]. 2016;2(5 ):133-161. Available from: https://sid.ir/paper/264638/en

IEEE: Copy

SHIVA MORADI, and NADER NADERI, “EFFECTS OF NEW MEDIA CONSUMPTION UPON STUDENT ENTREPRENEURIAL INTENTIONS,” NEW MEDIA STUDIES, vol. 2, no. 5 , pp. 133–161, 2016, [Online]. Available: https://sid.ir/paper/264638/en

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