Conceptual framework of personal marketing competencies of university faculty members

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Shirpour Mohsen; SATTARI SADRADDIN; Vazifeh Rasoul

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Journal Paper

Paper Information

Journal: Journal of JundiShapur Educational Development Year:2021 | Volume:12 | Issue:3 Page(s): 690-702

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Information Journal Paper

Title

Conceptual framework of personal marketing competencies of university faculty members

Author(s)

Shirpour Mohsen | SATTARI SADRADDIN | Vazifeh Rasoul | Issue Writer Certificate

Keywords

Personal marketing

Personal marketing competencies

Faculty member

Higher education

Abstract

The aim of this research was to investigate the conceptual framework of Personal marketing competencies of university Faculty members. The research design was qualitative, and data were analyzed using content analysis. The research population included all books, references, and written and electronic resources related to marketing and branding. Data collection tools were receipt forms. Qualitative analysis and coding were used to analyze the data. The results of the analysis of the experts’,opinion showed that the most important competencies required by Faculty members for Personal marketing include knowledge competencies (e. g., creativity and innovation, finding new ideas, updating information, specializing in a specific field, creating a personal brand, having a personal vision, business intelligence, and financial intelligence), skills competencies (e. g., the ability to identify new opportunities and needs of the market and consumers, the ability and skill to target the market or target market selection, interpersonal skills, communication skills, the ability to do carte blanche, and the ability to work with social and virtual networks as well as advertising channels) and attitudinal & behavioral competencies (e. g., honest response to customer needs and interests, positive thinking, discipline, perseverance, responsibility, risk-taking, law-abiding, ethical and behavioral characteristics of social good behavior, humility, and flexibility).

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APA: Copy

Shirpour, Mohsen, SATTARI, SADRADDIN, & Vazifeh, Rasoul. (2021). Conceptual framework of personal marketing competencies of university faculty members. EDUCATIONAL DEVELOPMENT OF JUNDISHAPUR, 12(3 ), 690-702. SID. https://sid.ir/paper/1000066/en

Vancouver: Copy

Shirpour Mohsen, SATTARI SADRADDIN, Vazifeh Rasoul. Conceptual framework of personal marketing competencies of university faculty members. EDUCATIONAL DEVELOPMENT OF JUNDISHAPUR[Internet]. 2021;12(3 ):690-702. Available from: https://sid.ir/paper/1000066/en

IEEE: Copy

Mohsen Shirpour, SADRADDIN SATTARI, and Rasoul Vazifeh, “Conceptual framework of personal marketing competencies of university faculty members,” EDUCATIONAL DEVELOPMENT OF JUNDISHAPUR, vol. 12, no. 3 , pp. 690–702, 2021, [Online]. Available: https://sid.ir/paper/1000066/en

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