Designing a Clothing Brand Identity Model for Women: Qualitative Content Analysis

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ghorbani dolatabadi masoud; Nayeb Zadeh Shahnaz; HATAMI NASAB SEYYED HASAN; ZARE RAHIM

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Journal Paper

Paper Information

Journal: SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY) Year:2021 | Volume:12 | Issue:3 (47) Page(s): 117-134

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Information Journal Paper

Title

Designing a Clothing Brand Identity Model for Women: Qualitative Content Analysis

Author(s)

ghorbani dolatabadi masoud | Nayeb Zadeh Shahnaz | HATAMI NASAB SEYYED HASAN | ZARE RAHIM | Issue Writer Certificate

Keywords

pattern design

brand identity

clothing brands

women

Abstract

Introduction & Objective: The purpose of this study was to design a pattern for identifying clothing brands for women. Materials and Methods: Research method of this study, from the perspective of purpose,Functional, in nature,Exploratoryanalytical, from the point of view of data collection methodology, was a qualitative method using contractual qualitative analysis technique and in-depth interviews (without follow-up questions) which in 1399 between 8 participants,With maximum variety of professions, In the form of targeted snowball sampling, with informed consent and up to the limit of theoretical data saturation,Done. Also, to evaluate and validate data (reliability),The four criteria of acceptability, reliability, transferability and verifiability proposed by Guba (1981) were used. Findings: After conducting the interviews, 248 initial codes were identified and content themes were identified using the process of reviewing categories and subcategories, as well as frequent changes in the names of categories and the relationship of categories to subcategories. The findings of this study using data analysis from Atlas. It software showed, that 4 categories, along with 8 related sub-categories, includes introduction of indigenous culture,Government support for the production of clothing in accordance with Iranian culture, attention to the values of clothing in advertising and design based on the clothes of Iranian ethnicities, as content themes in designing a suitable model for identifying clothing brands for women were developed. Conclusion: These results showed that more attention is paid to the capabilities of the country and appreciation of the original Iranian indigenous traditions and government support of the producers by providing financial incentives to the producers of the original Iranian national and indigenous clothing that are compatible with Iranian religious and national values, can be a successful path in shaping the identity of clothing brands for women.

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APA: Copy

ghorbani dolatabadi, masoud, Nayeb Zadeh, Shahnaz, HATAMI NASAB, SEYYED HASAN, & ZARE, RAHIM. (2021). Designing a Clothing Brand Identity Model for Women: Qualitative Content Analysis. SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY), 12(3 (47) ), 117-134. SID. https://sid.ir/paper/1001501/en

Vancouver: Copy

ghorbani dolatabadi masoud, Nayeb Zadeh Shahnaz, HATAMI NASAB SEYYED HASAN, ZARE RAHIM. Designing a Clothing Brand Identity Model for Women: Qualitative Content Analysis. SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY)[Internet]. 2021;12(3 (47) ):117-134. Available from: https://sid.ir/paper/1001501/en

IEEE: Copy

masoud ghorbani dolatabadi, Shahnaz Nayeb Zadeh, SEYYED HASAN HATAMI NASAB, and RAHIM ZARE, “Designing a Clothing Brand Identity Model for Women: Qualitative Content Analysis,” SOCIOLOGY OF WOMEN (JOURNAL OF WOMAN AND SOCIETY), vol. 12, no. 3 (47) , pp. 117–134, 2021, [Online]. Available: https://sid.ir/paper/1001501/en

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