A CASE STUDY OF CUSTOMER LOYALTY MODEL IN INSURANCE INDUSTRY

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MORADI MOHSEN; MOUSAVI MOHAMMAD; ALIMARDANI BEHNAZ

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Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2011 | Volume:26 | Issue:1 (101) Page(s): 31-51

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Information Journal Paper

Title

A CASE STUDY OF CUSTOMER LOYALTY MODEL IN INSURANCE INDUSTRY

Author(s)

MORADI MOHSEN | MOUSAVI MOHAMMAD | ALIMARDANI BEHNAZ | Issue Writer Certificate

Keywords

QUALITY OF SERVICESQ1

SATISFACTIONQ2

LOYALTYQ2

PATH ANALYSISQ2

INSURANCEQ2

Abstract

Organizations may identify and pursue policies that establish LOYALTY among their customers and to fulfill their needs. But they can go further and maintain a mutual and profitable long term relationship.In this paper, we review customers’ LOYALTY with regards to QUALITY OF SERVICES, SATISFACTION and their other behavioral characteristics. Data used in this paper are policyholders’ details using stratified random sampling. We used data on three categories of INSURANCE which were property, personal and liability INSURANCEs. These data were analyzed by PATH ANALYSIS approach and using Smart-PLS software. Our proposed model fits the data strongly.

Cites

THE SURVEY OF EFFECT OF DELIGHT SERVICES AND TRUST ON LOYALTY

References

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APA: Copy

MORADI, MOHSEN, MOUSAVI, MOHAMMAD, & ALIMARDANI, BEHNAZ. (2011). A CASE STUDY OF CUSTOMER LOYALTY MODEL IN INSURANCE INDUSTRY. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 26(1 (101)), 31-51. SID. https://sid.ir/paper/100946/en

Vancouver: Copy

MORADI MOHSEN, MOUSAVI MOHAMMAD, ALIMARDANI BEHNAZ. A CASE STUDY OF CUSTOMER LOYALTY MODEL IN INSURANCE INDUSTRY. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2011;26(1 (101)):31-51. Available from: https://sid.ir/paper/100946/en

IEEE: Copy

MOHSEN MORADI, MOHAMMAD MOUSAVI, and BEHNAZ ALIMARDANI, “A CASE STUDY OF CUSTOMER LOYALTY MODEL IN INSURANCE INDUSTRY,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 26, no. 1 (101), pp. 31–51, 2011, [Online]. Available: https://sid.ir/paper/100946/en

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