EFFECTIVE FACTORS ON CUSTOMER’S LOYALTY (CASE STUDY: IRAN INSURANCE COMPANY)

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HAGHIGHI KAFASH MAHDI; AKBARI MASOUD; LALIANPOUR NOOSHIN

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Paper Information

Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2010 | Volume:25 | Issue:1 (97) Page(s): 75-95

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Title

EFFECTIVE FACTORS ON CUSTOMER’S LOYALTY (CASE STUDY: IRAN INSURANCE COMPANY)

Author(s)

HAGHIGHI KAFASH MAHDI | AKBARI MASOUD | LALIANPOUR NOOSHIN | Issue Writer Certificate

Keywords

MARKETINGQ2

CUSTOMER SATISFACTIONQ2

LOYALTYQ2

INSURED BEHAVIORQ3

Abstract

Today, the intensification of competition in the fields of production and services is increased and keeping customers and increasing their LOYALTY becomes harder. So, safeguarding the interests of customers may be effective on increase of their LOYALTY. This research aims to identify and prioritize the factors which affect on LOYALTY of Iran Insurance Company’s customers. In order to do that, European CUSTOMER SATISFACTION Index is used and three factors consist of CUSTOMER SATISFACTION, perceived image from company and software perceives qualities are considered.310 questionnaires are distributed among the insured’s of Iran Insurance Company and 267 filled questionnaires have been collected. The results show that in 95% confidence level, all identified factors are affecting the two main LOYALTY measures of Iran Insurance Company’s customers, i.e. repeat purchase and introduction the products to others.

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APA: Copy

HAGHIGHI KAFASH, MAHDI, AKBARI, MASOUD, & LALIANPOUR, NOOSHIN. (2010). EFFECTIVE FACTORS ON CUSTOMER’S LOYALTY (CASE STUDY: IRAN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 25(1 (97)), 75-95. SID. https://sid.ir/paper/100867/en

Vancouver: Copy

HAGHIGHI KAFASH MAHDI, AKBARI MASOUD, LALIANPOUR NOOSHIN. EFFECTIVE FACTORS ON CUSTOMER’S LOYALTY (CASE STUDY: IRAN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2010;25(1 (97)):75-95. Available from: https://sid.ir/paper/100867/en

IEEE: Copy

MAHDI HAGHIGHI KAFASH, MASOUD AKBARI, and NOOSHIN LALIANPOUR, “EFFECTIVE FACTORS ON CUSTOMER’S LOYALTY (CASE STUDY: IRAN INSURANCE COMPANY),” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 25, no. 1 (97), pp. 75–95, 2010, [Online]. Available: https://sid.ir/paper/100867/en

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