مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

694
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

THE EFFECT OF BRAND EQUITY ON INSURED'S REACTION

Pages

  81-104

Abstract

 In today's business world, management has recognized that customers are the core of business activities. The success and effectiveness of organizations are dependent upon the image of an organization and the way its products are presented to customers. The importance of this point is compounded when in strategic industries, such as insurance industry, which experiences intensified competition with increasing number of market participants, selecting appropriate brand strategies will bring more benefits. The purpose of the present paper is to identify success factors in brand management, in association with dual responses of customers. This paper can be seen as an applied paper based on its objects and a descriptive-survey paper based on its data collection method. The results of this paper are obtained through structural equations model and indicate that relative priority of constituent elements of BRAND EQUITY is with brand loyalty whereas, price is the most important determining factor in the choice of the INSURED.

Cites

  • No record.
  • References

  • No record.
  • Cite

    APA: Copy

    ABBASI, MOHAMMAD REZA, EBRAHIMPOUR, ALIREZA, & AMELI, MOHAMMAD. (2014). THE EFFECT OF BRAND EQUITY ON INSURED'S REACTION. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 28(4 (112)), 81-104. SID. https://sid.ir/paper/100948/en

    Vancouver: Copy

    ABBASI MOHAMMAD REZA, EBRAHIMPOUR ALIREZA, AMELI MOHAMMAD. THE EFFECT OF BRAND EQUITY ON INSURED'S REACTION. IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2014;28(4 (112)):81-104. Available from: https://sid.ir/paper/100948/en

    IEEE: Copy

    MOHAMMAD REZA ABBASI, ALIREZA EBRAHIMPOUR, and MOHAMMAD AMELI, “THE EFFECT OF BRAND EQUITY ON INSURED'S REACTION,” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 28, no. 4 (112), pp. 81–104, 2014, [Online]. Available: https://sid.ir/paper/100948/en

    Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops






    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button