THE STUDY OF PRICE SATISFACTION AND WILLINGNESS TO PAY FOR COMPLEMENTARY HEALTH INSURANCE (CASE STUDY: AN INSURANCE COMPANY)

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NAZARI MOHSEN; ASHARIPOUR MOHAMMAD JAVAD

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Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2016 | Volume:31 | Issue:2 (122) Page(s): 57-79

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Title

THE STUDY OF PRICE SATISFACTION AND WILLINGNESS TO PAY FOR COMPLEMENTARY HEALTH INSURANCE (CASE STUDY: AN INSURANCE COMPANY)

Author(s)

NAZARI MOHSEN | ASHARIPOUR MOHAMMAD JAVAD | Issue Writer Certificate

Keywords

PRICE SATISFACTIONQ1

WILLINGNESS TO PAYQ1

COMPLEMENTARY HEALTH INSURANCEQ2

CONTINGENT VALUATION METHODQ1

PARTIAL LEAST SQUARES METHODQ1

Abstract

One of the most important methods for implementation and extension of health and treatment level is the use of COMPLEMENTARY HEALTH INSURANCE. PRICE SATISFACTION is an important aspect of customer's satisfaction of this service. On the other hand, one of the concepts used for investigating customer reaction to the price is customer's WILLINGNESS TO PAY. In this study, Matzler's standard questionnaire is used for collecting data that related to PRICE SATISFACTION and CONTINGENT VALUATION METHOD in the form of payment card is used for extracting policyholder's WILLINGNESS TO PAY. Statistical population consists of COMPLEMENTARY HEALTH INSURANCE policyholders of Iran insurance company in Tehran with 383 questionnaires. The average of WILLINGNESS TO PAY to extension COMPLEMENTARY HEALTH INSURANCE is 46462.14 Toman (SD=19149.536) per person and per month. We used structural equation modeling and PARTIAL LEAST SQUARES METHOD with Smart PLS software for analyzing of the data. Results indicate PRICE SATISFACTION explains 84.4 percent of WILLINGNESS TO PAY alternations and between dimension of PRICE SATISFACTION quality price ratio affected the greatest impact and price reliability affected the lowest impact to WILLINGNESS TO PAY.

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APA: Copy

NAZARI, MOHSEN, & ASHARIPOUR, MOHAMMAD JAVAD. (2016). THE STUDY OF PRICE SATISFACTION AND WILLINGNESS TO PAY FOR COMPLEMENTARY HEALTH INSURANCE (CASE STUDY: AN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 31(2 (122)), 57-79. SID. https://sid.ir/paper/100965/en

Vancouver: Copy

NAZARI MOHSEN, ASHARIPOUR MOHAMMAD JAVAD. THE STUDY OF PRICE SATISFACTION AND WILLINGNESS TO PAY FOR COMPLEMENTARY HEALTH INSURANCE (CASE STUDY: AN INSURANCE COMPANY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2016;31(2 (122)):57-79. Available from: https://sid.ir/paper/100965/en

IEEE: Copy

MOHSEN NAZARI, and MOHAMMAD JAVAD ASHARIPOUR, “THE STUDY OF PRICE SATISFACTION AND WILLINGNESS TO PAY FOR COMPLEMENTARY HEALTH INSURANCE (CASE STUDY: AN INSURANCE COMPANY),” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 31, no. 2 (122), pp. 57–79, 2016, [Online]. Available: https://sid.ir/paper/100965/en

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