ATTITUDE CHANGE: COMPARING TWO THEORIES OF SELF-CONSISTENCY AND SELF-AFFIRMATION

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MANSOURI SEPEHR RUHOLLAH; KHODAPANAHI M. KARIM; HEIDARI MAHMOOD

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Journal: DEVELOPMENTAL PSYCHOLOGY (JOURNAL OF IRANIAN PSYCHOLOGISTS) Year:2010 | Volume:6 | Issue:22 Page(s): 129-139

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Title

ATTITUDE CHANGE: COMPARING TWO THEORIES OF SELF-CONSISTENCY AND SELF-AFFIRMATION

Author(s)

MANSOURI SEPEHR RUHOLLAH | KHODAPANAHI M. KARIM | HEIDARI MAHMOOD | Issue Writer Certificate

Keywords

COGNITIVE DISSONANCEQ2

SELF-ESTEEMQ2

SELF-CONSISTENCY THEORYQ3

SELF-AFFIRMATION THEORYQ3

Abstract

This study compared self-consistency and SELF-AFFIRMATION THEORY with the aim of changing attitude toward a favorite individual in the context of 2×2×2 design. A sample of 120 male students of Shahid Beheshti University participated in this study. Using the Rosenberg SELF-ESTEEM Scale (Rosenberg, 1965) participants were divided into two groups of low and high SELF-ESTEEM. Next based on the Role Playing Paradigm (Nail et al., 2001) a scenario was read to the participants in which during a momentous meeting a person favorite to the participants rejected the request of a ten year old child who asked for his/her autograph. Half of the participants received a good explanation for this behavior (sufficient justification) while the rest received a poor explanation (insufficient justification). In order to determine two conditions of self-focus and non self-focus (third independent variable) half of the participants under both conditions (i. e., sufficient and insufficient justification) answered the Rosenberg SELF-ESTEEM Scale before and after the scenario was read to them.Consistent with the SELF-CONSISTENCY THEORY, findings revealed that in both conditions of sufficient and insufficient justification the popularity of the individual decreased more among the participants with high SELF-ESTEEM. The role of SELF-ESTEEM, self-focus in dissonance processes, the source of dissonance (one's own behavior or another' s) and the paradigm in which dissonance occurs are discussed.

Cites

THE EFFECTIVENESS OF TEACHING COGNITIVE STRATEGY SKILLS ON PERCEIVED COMPETENCE DIMENSIONS IN STUDENTS

References

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APA: Copy

MANSOURI SEPEHR, RUHOLLAH, KHODAPANAHI, M. KARIM, & HEIDARI, MAHMOOD. (2010). ATTITUDE CHANGE: COMPARING TWO THEORIES OF SELF-CONSISTENCY AND SELF-AFFIRMATION. DEVELOPMENTAL PSYCHOLOGY (JOURNAL OF IRANIAN PSYCHOLOGISTS), 6(22), 129-139. SID. https://sid.ir/paper/101379/en

Vancouver: Copy

MANSOURI SEPEHR RUHOLLAH, KHODAPANAHI M. KARIM, HEIDARI MAHMOOD. ATTITUDE CHANGE: COMPARING TWO THEORIES OF SELF-CONSISTENCY AND SELF-AFFIRMATION. DEVELOPMENTAL PSYCHOLOGY (JOURNAL OF IRANIAN PSYCHOLOGISTS)[Internet]. 2010;6(22):129-139. Available from: https://sid.ir/paper/101379/en

IEEE: Copy

RUHOLLAH MANSOURI SEPEHR, M. KARIM KHODAPANAHI, and MAHMOOD HEIDARI, “ATTITUDE CHANGE: COMPARING TWO THEORIES OF SELF-CONSISTENCY AND SELF-AFFIRMATION,” DEVELOPMENTAL PSYCHOLOGY (JOURNAL OF IRANIAN PSYCHOLOGISTS), vol. 6, no. 22, pp. 129–139, 2010, [Online]. Available: https://sid.ir/paper/101379/en

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