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Information Journal Paper

Title

MARKETING IN LIBRARIES

Pages

  157-184

Abstract

 MARKETING is an essential factor in the lifeline of organizations as well as in commercial and non-commercial institutions including the library. The conceptual framework of MARKETING in libraries seems to lack the sufficient understanding, clarity and unity of outlook it needs.Furthermore, libraries in Iran, in particular, fail to utilize this concept in an appropriate scientific manner. To this end, the present article dwells upon the theoretical insights on the issue of MARKETING in libraries and intends to take an effective step towards the dissemination of the idea in libraries in Iran while introducing the concept of "the MARKETING Mix".

Cites

References

Cite

APA: Copy

SHAPOURI, SOUDABEH. (2008). MARKETING IN LIBRARIES. LIBRARY AND INFORMATION SCIENCE, 11(1 (41)), 157-184. SID. https://sid.ir/paper/102489/en

Vancouver: Copy

SHAPOURI SOUDABEH. MARKETING IN LIBRARIES. LIBRARY AND INFORMATION SCIENCE[Internet]. 2008;11(1 (41)):157-184. Available from: https://sid.ir/paper/102489/en

IEEE: Copy

SOUDABEH SHAPOURI, “MARKETING IN LIBRARIES,” LIBRARY AND INFORMATION SCIENCE, vol. 11, no. 1 (41), pp. 157–184, 2008, [Online]. Available: https://sid.ir/paper/102489/en

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