DESIGNING THE MARKETING PLAN FOR LIBRARIES: AN INEVITABLE NECESSITY WHICH WE NEGLECT!

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BASIRIAN JAHROMI REZA; NADERI JELOUDAR SAMANEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: LIBRARY AND INFORMATION SCIENCE Year:2010 | Volume:12 | Issue:4 (48) Page(s): 123-140

Download Full-Text

Persian Verion

View:

1,125

Download:

Cites:

Information Journal Paper

Title

DESIGNING THE MARKETING PLAN FOR LIBRARIES: AN INEVITABLE NECESSITY WHICH WE NEGLECT!

Author(s)

BASIRIAN JAHROMI REZA | NADERI JELOUDAR SAMANEH | Issue Writer Certificate

Keywords

MARKETINGQ2

MARKETING PLANQ3

LIBRARIESQ3

Abstract

The present study investigative the role of MARKETING in LIBRARIES and the importance and necessity of a cohesive MARKETING plan to reach predetermined goals and objectives. In this research, according to main structure of MARKETING plan for non-profit organizations, general framework is designed for LIBRARIES and information centers. Also, this study investigates MARKETING principles, tactics, and strategies. On the basis of these, the final MARKETING plan for LIBRARIES and information centers is designed in four steps.

Cites

No record.

References

Cite

APA: Copy

BASIRIAN JAHROMI, REZA, & NADERI JELOUDAR, SAMANEH. (2010). DESIGNING THE MARKETING PLAN FOR LIBRARIES: AN INEVITABLE NECESSITY WHICH WE NEGLECT!. LIBRARY AND INFORMATION SCIENCE, 12(4 (48)), 123-140. SID. https://sid.ir/paper/102572/en

Vancouver: Copy

BASIRIAN JAHROMI REZA, NADERI JELOUDAR SAMANEH. DESIGNING THE MARKETING PLAN FOR LIBRARIES: AN INEVITABLE NECESSITY WHICH WE NEGLECT!. LIBRARY AND INFORMATION SCIENCE[Internet]. 2010;12(4 (48)):123-140. Available from: https://sid.ir/paper/102572/en

IEEE: Copy

REZA BASIRIAN JAHROMI, and SAMANEH NADERI JELOUDAR, “DESIGNING THE MARKETING PLAN FOR LIBRARIES: AN INEVITABLE NECESSITY WHICH WE NEGLECT!,” LIBRARY AND INFORMATION SCIENCE, vol. 12, no. 4 (48), pp. 123–140, 2010, [Online]. Available: https://sid.ir/paper/102572/en

Related Journal Papers