The effect of customer orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Alhoseini Almodarresi seyed mahdi; Bagheri Gara Bolagh Hooshmand; GHOLAMI MOHAMMADREZA; Mohammadi Fateme

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INNOVATION AND ENTERPRENEURSHIP Year:2021 | Volume:9 | Issue:18 Page(s): 37-56

Download Full-Text

Persian Verion

View:

217

Download:

Cites:

Information Journal Paper

Title

The effect of customer orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior

Author(s)

Alhoseini Almodarresi seyed mahdi | Bagheri Gara Bolagh Hooshmand | GHOLAMI MOHAMMADREZA | Mohammadi Fateme | Issue Writer Certificate

Keywords

customer orientation

customer relationship management

infrastructure capabilities

-innovative behavior

Abstract

In most organizations there is a system is designed and applied for recruiting and preserving consumers which in fact is capable of managing organization-consumers relationships. Nowadays these systems have gained popularity as customer relationship management systems. The present study seeks to determine the effect of consideration of consumers and infrastructural abilities of customer relationship management on the information quality and innovative behavior. In terms of the applied results and goal, the present study is descriptive which has been conducted through survey method. The statistical population of the study was senior insurance experts and managers in branches of insurance companies of Tabriz city, Using Cochran sampling method, 85 individuals were selected as sample size. The questionnaire was used to collect filed data, and the Structural equation modelling to analyze the data. The results of the study showed that infrastructural capabilities have a positive and significance effect on customer orientation, consumer information quality, and innovative behavior and as well as the results showed that customer orientation have a positive and significant effect on the consumer information quality and innovative behavior. Additionally, consumer information quality had a positive and significant effect on the innovative behavior and company performance, and finally there is a positive and significant relationship between innovative behavior and company performance.

Cites

No record.

References

No record.

Cite

APA: Copy

Alhoseini Almodarresi, seyed mahdi, Bagheri Gara Bolagh, Hooshmand, GHOLAMI, MOHAMMADREZA, & Mohammadi, Fateme. (2021). The effect of customer orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior. JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, 9(18 ), 37-56. SID. https://sid.ir/paper/1038288/en

Vancouver: Copy

Alhoseini Almodarresi seyed mahdi, Bagheri Gara Bolagh Hooshmand, GHOLAMI MOHAMMADREZA, Mohammadi Fateme. The effect of customer orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior. JOURNAL OF INNOVATION AND ENTERPRENEURSHIP[Internet]. 2021;9(18 ):37-56. Available from: https://sid.ir/paper/1038288/en

IEEE: Copy

seyed mahdi Alhoseini Almodarresi, Hooshmand Bagheri Gara Bolagh, MOHAMMADREZA GHOLAMI, and Fateme Mohammadi, “The effect of customer orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior,” JOURNAL OF INNOVATION AND ENTERPRENEURSHIP, vol. 9, no. 18 , pp. 37–56, 2021, [Online]. Available: https://sid.ir/paper/1038288/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops