Development of a Fuzzy-dynamic Model for Developing Robust Services Design Strategy Under uncertainty (Case study: Banking services)

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KARIMI MOHAMMAD; TOLOIE ESHLAGHY ABBAS; Pilevari salmasi Nazanin; RADFAR REZA

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Journal Paper

Paper Information

Journal: JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT Year:2021 | Volume:9 | Issue:3 Page(s): 37-71

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Information Journal Paper

Title

Development of a Fuzzy-dynamic Model for Developing Robust Services Design Strategy Under uncertainty (Case study: Banking services)

Author(s)

KARIMI MOHAMMAD | TOLOIE ESHLAGHY ABBAS | Pilevari salmasi Nazanin | RADFAR REZA | Issue Writer Certificate

Keywords

robust strategy

system dynamics

bank services

scenario

Fuzzy

Abstract

Rapid changes in technology have affected customer expectations. The environment is volatile. The main problem of organizations is to formulate a strategy that can maximize the customers’, satisfaction in various future scenarios through optimal resource management. The purpose of this study is to provide a model for developing a robust strategy for designing banking services in conditions of uncertainty. The paper selects one of the Iranian banks as its case study. By implementing a mixed research methodology, fi rst, it identifi ed the reduction of the number of branches and the upgrading of the infrastructure as two robust strategies and then, it pinpoints the goals and constraints by mathematical modeling. In the conclusion, the optimal amount of branches and budget are determined.

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APA: Copy

KARIMI, MOHAMMAD, TOLOIE ESHLAGHY, ABBAS, Pilevari salmasi, Nazanin, & RADFAR, REZA. (2021). Development of a Fuzzy-dynamic Model for Developing Robust Services Design Strategy Under uncertainty (Case study: Banking services). JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, 9(3 ), 37-71. SID. https://sid.ir/paper/1040264/en

Vancouver: Copy

KARIMI MOHAMMAD, TOLOIE ESHLAGHY ABBAS, Pilevari salmasi Nazanin, RADFAR REZA. Development of a Fuzzy-dynamic Model for Developing Robust Services Design Strategy Under uncertainty (Case study: Banking services). JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT[Internet]. 2021;9(3 ):37-71. Available from: https://sid.ir/paper/1040264/en

IEEE: Copy

MOHAMMAD KARIMI, ABBAS TOLOIE ESHLAGHY, Nazanin Pilevari salmasi, and REZA RADFAR, “Development of a Fuzzy-dynamic Model for Developing Robust Services Design Strategy Under uncertainty (Case study: Banking services),” JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, vol. 9, no. 3 , pp. 37–71, 2021, [Online]. Available: https://sid.ir/paper/1040264/en

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