Identify effective factors on online shopping in travel and tourism services-(Case Study of Alibaba. ir Company)

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AHMADIZAD ARMAN; NESAEI KHABAT; Pourheydari Alireza

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: TOURISM AND DEVELOPMENT Year:2022 | Volume: | Issue: Page(s): 277-294

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Information Journal Paper

Title

Identify effective factors on online shopping in travel and tourism services-(Case Study of Alibaba. ir Company)

Author(s)

AHMADIZAD ARMAN | NESAEI KHABAT | Pourheydari Alireza | Issue Writer Certificate

Keywords

online shopping

Netnography

Consumer Behavior

Abstract

Today, a significant number of public purchases are increasingly affected by online environments. In online shopping because of the ability to communicate quickly and extensively to others, any experience can share with a large number of people and affect the company. For this reason, it is better to know the issues that affect the customer experience and try to solve these issues and enhance the company's advantage points. IN this study, we will try to use a Netnography approach to find and identify these factors that have effects on online shoppers. We reviewed Alibaba. ir as an example because this company is known as the leader of the tourism service industry in Iran. The results introduced a model of 9 effective factors in the customer experience, including dimensions of service pricing, quality of communication between the company and the customer, website and application, previous experience of receiving services, user support, receiving services immediately and personalized, providing services in other countries, the possibility of canceling the service and control the quality of service delivery.

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APA: Copy

AHMADIZAD, ARMAN, NESAEI, KHABAT, & Pourheydari, Alireza. (2022). Identify effective factors on online shopping in travel and tourism services-(Case Study of Alibaba. ir Company). TOURISM AND DEVELOPMENT, 11(1 ), 277-294. SID. https://sid.ir/paper/1045401/en

Vancouver: Copy

AHMADIZAD ARMAN, NESAEI KHABAT, Pourheydari Alireza. Identify effective factors on online shopping in travel and tourism services-(Case Study of Alibaba. ir Company). TOURISM AND DEVELOPMENT[Internet]. 2022;11(1 ):277-294. Available from: https://sid.ir/paper/1045401/en

IEEE: Copy

ARMAN AHMADIZAD, KHABAT NESAEI, and Alireza Pourheydari, “Identify effective factors on online shopping in travel and tourism services-(Case Study of Alibaba. ir Company),” TOURISM AND DEVELOPMENT, vol. 11, no. 1 , pp. 277–294, 2022, [Online]. Available: https://sid.ir/paper/1045401/en

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