Interactive Model of Factors Affecting Consumer Demand for Traditional-Iranian Medicine (Review)

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SADEQI ARANI ZAHRA; NIAZI MOHSEN; bagheri Mohammadi Zahra

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Iranian Journal of Culture and Health Promotion Year:2023 | Volume:6 | Issue:4 Page(s): 646-654

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Information Journal Paper

Title

Interactive Model of Factors Affecting Consumer Demand for Traditional-Iranian Medicine (Review)

Author(s)

SADEQI ARANI ZAHRA | NIAZI MOHSEN | bagheri Mohammadi Zahra | Issue Writer Certificate

Keywords

Complementary Therapies

Persian Medicine

Structural-Interpretive Model

Traditional Medicine

Abstract

Background: In recent years, the demand for Traditional-Iranian or Traditional Medicine has increased, but there is still no comprehensive research to investigate why it is so popular. The aim of this study was to investigate the reasons for the demand for Traditional Medicine and to present an interactive model of these reasons. Methods: Using a review of the research literature, the key factors affecting Islamic-Iranian medicine were identified, and then the relationships between these factors were drawn using the Structural-Interpretive Model approach. Finally, using MikMac analysis, these key factors wereclassified into four categories: independent (key), Linkage, autonomous and dependent. Results: By reviewing the research literature, 17 variables affecting consumer demand for Traditional Medicine were identified. Also, the results of interactive modeling of these factors indicated that “, fewer side effects of Traditional Medicine, naturalness, herbal medicines of Traditional Medicine, easy access to Traditional Medicines and tools, easier production of medicines and tools of Traditional Medicine, and less environmental risks of Traditional Medicine, long history of use, and religious beliefs”,are the key factors in the demand for Traditional Medicine that affect other components and stimulate the demand for Traditional Medicine. Finally, these components are the builders of “, positive attitudes and public trust”,and “, socio-cultural acceptance of this type of treatment”, , which in turn leads to the creation of “, rules and regulations that support Traditional Medicine”, . Conclusion: Determining the relationships between variables and the type of variables can lead to a better understanding of the subject in order to make appropriate decisions on the issue of factors affecting traditional medical demand and guide production and marketing strategies regardingthis medicine.

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APA: Copy

SADEQI ARANI, ZAHRA, NIAZI, MOHSEN, & bagheri Mohammadi, Zahra. (2023). Interactive Model of Factors Affecting Consumer Demand for Traditional-Iranian Medicine (Review). IRANIAN JOURNAL OF CULTURE AND HEALTH PROMOTION, 6(4 ), 646-654. SID. https://sid.ir/paper/1083392/en

Vancouver: Copy

SADEQI ARANI ZAHRA, NIAZI MOHSEN, bagheri Mohammadi Zahra. Interactive Model of Factors Affecting Consumer Demand for Traditional-Iranian Medicine (Review). IRANIAN JOURNAL OF CULTURE AND HEALTH PROMOTION[Internet]. 2023;6(4 ):646-654. Available from: https://sid.ir/paper/1083392/en

IEEE: Copy

ZAHRA SADEQI ARANI, MOHSEN NIAZI, and Zahra bagheri Mohammadi, “Interactive Model of Factors Affecting Consumer Demand for Traditional-Iranian Medicine (Review),” IRANIAN JOURNAL OF CULTURE AND HEALTH PROMOTION, vol. 6, no. 4 , pp. 646–654, 2023, [Online]. Available: https://sid.ir/paper/1083392/en

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