DATA MINING FOR CUSTOMER CHURN PREDICTION IN INSURANCE

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TAVAKOLI AHMAD; MORTAZAVI SAEED; KAHANI MOHSEN; HOSEINI ZAHRA

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Journal: business managment perspective Year:2011 | Volume:10 | Issue:4 (37) Page(s): 41-55

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Information Journal Paper

Title

DATA MINING FOR CUSTOMER CHURN PREDICTION IN INSURANCE

Author(s)

TAVAKOLI AHMAD | MORTAZAVI SAEED | KAHANI MOHSEN | HOSEINI ZAHRA | Issue Writer Certificate

Keywords

DATA MININGQ2

CUSTOMER CHURNQ3

CLASSIFICATIONQ2

Abstract

Knowledge oriented marketing as a new paradigm leads companies to combining business processes and DATA MINING specially in different area of customer relationship management such as CUSTOMER CHURNmanagement. DATA MINING (DM) as a knowledge technology, penetrates enormous databases of pervious transactions reveals customer preferences and behaviors to extract patterns to support managerial decisions for decreasing customer defection rate. In This research data from one insurance company databases from fire insurance utilized to show the potential power of DM to develop CUSTOMER CHURN prediction models. The research methodology is based on Cross-Industry Standard Process for DATA MINING (CRISP-DM). Results show the critical factor in predict CUSTOMER CHURN is attraction channel and after that customer purchase history and usage of place are important to recognition customers who are likely to churn.

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APA: Copy

TAVAKOLI, AHMAD, MORTAZAVI, SAEED, KAHANI, MOHSEN, & HOSEINI, ZAHRA. (2011). DATA MINING FOR CUSTOMER CHURN PREDICTION IN INSURANCE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 10(4 (37)), 41-55. SID. https://sid.ir/paper/115482/en

Vancouver: Copy

TAVAKOLI AHMAD, MORTAZAVI SAEED, KAHANI MOHSEN, HOSEINI ZAHRA. DATA MINING FOR CUSTOMER CHURN PREDICTION IN INSURANCE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2011;10(4 (37)):41-55. Available from: https://sid.ir/paper/115482/en

IEEE: Copy

AHMAD TAVAKOLI, SAEED MORTAZAVI, MOHSEN KAHANI, and ZAHRA HOSEINI, “DATA MINING FOR CUSTOMER CHURN PREDICTION IN INSURANCE,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 10, no. 4 (37), pp. 41–55, 2011, [Online]. Available: https://sid.ir/paper/115482/en

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