CONCEPTUALIZATION OF MARKETING EXCELLENCE IN MANUFACTURING COMPANIES BASED ON QUALITATIVE APPROACH

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SHIRKHODAEI M.; KHODADAD HOSSEINI S.H.; AZAR A.; AHMADI PARVIZ

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Journal: business managment perspective Year:2009 | Volume:8 | Issue:31 Page(s): 43-62

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Title

CONCEPTUALIZATION OF MARKETING EXCELLENCE IN MANUFACTURING COMPANIES BASED ON QUALITATIVE APPROACH

Author(s)

SHIRKHODAEI M. | KHODADAD HOSSEINI S.H. | AZAR A. | AHMADI PARVIZ | Issue Writer Certificate

Keywords

MARKETING EXCELLENCEQ3

CORE VALUEQ3

CRITERIAQ2

QUALITATIVE CONTENT ANALYSISQ1

THEORETICAL CODINGQ3

Abstract

MARKETING EXCELLENCE is comprehensive framework of CORE VALUEs and CRITERIA in all aspects of marketing, which can assist the marketing managers to evaluate the activities, procedures, processes and results in order to identify strengths and areas of improvement, and try to improve the organizations in such areas.In spite of implementing the concept of MARKETING EXCELLENCE and existence of too many awards on national and organizational level in world, there is no evidence of scientific model and study in this kind of area.The aim of this study is Conceptualization of the MARKETING EXCELLENCE in Iranian manufacturing company, togheder which evaluating and identifying CORE VALUE of MARKETING EXCELLENCE, the CRITERIA and sub-criteria’s of MARKETING EXCELLENCE model, and conceptual relation between enablers with results were identified.

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APA: Copy

SHIRKHODAEI, M., KHODADAD HOSSEINI, S.H., AZAR, A., & AHMADI, PARVIZ. (2009). CONCEPTUALIZATION OF MARKETING EXCELLENCE IN MANUFACTURING COMPANIES BASED ON QUALITATIVE APPROACH. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 8(31), 43-62. SID. https://sid.ir/paper/115560/en

Vancouver: Copy

SHIRKHODAEI M., KHODADAD HOSSEINI S.H., AZAR A., AHMADI PARVIZ. CONCEPTUALIZATION OF MARKETING EXCELLENCE IN MANUFACTURING COMPANIES BASED ON QUALITATIVE APPROACH. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2009;8(31):43-62. Available from: https://sid.ir/paper/115560/en

IEEE: Copy

M. SHIRKHODAEI, S.H. KHODADAD HOSSEINI, A. AZAR, and PARVIZ AHMADI, “CONCEPTUALIZATION OF MARKETING EXCELLENCE IN MANUFACTURING COMPANIES BASED ON QUALITATIVE APPROACH,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 8, no. 31, pp. 43–62, 2009, [Online]. Available: https://sid.ir/paper/115560/en

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