DESIGN OF MARKETING EXCELLENCE MODEL IN MANUFACTURING INDUSTRIES BASED ON MIXED APPROACH

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KHODADAD HOSEINI SEYED HAMID; SHIRKHODAIE MEYSAM; AHMADI PARVIZ

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Paper Information

Journal: Management Research in Iran Year:2011 | Volume:15 | Issue:1 (70) Page(s): 201-222

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Title

DESIGN OF MARKETING EXCELLENCE MODEL IN MANUFACTURING INDUSTRIES BASED ON MIXED APPROACH

Author(s)

KHODADAD HOSEINI SEYED HAMID | SHIRKHODAIE MEYSAM | AHMADI PARVIZ | Issue Writer Certificate

Keywords

MARKETING EXCELLENCEQ3

CORE VALUEQ2

CRITERIAQ2

MIXED APPROACHQ2

Abstract

MARKETING EXCELLENCE is a comprehensive framework of CORE VALUEs and CRITERIA in all aspects of marketing, which can assist the managers to evaluate the activities, procedures, processes and results in order to identify the strengths and areas of improvement and improve the organizations in such areas.In spite of implementing the concept of MARKETING EXCELLENCE and existence of too many awards in national and organizational levels in the world, there is no evidence of scientific model and study in this area.The aim of this study is designing the MARKETING EXCELLENCE model in Iranian manufacturing company, through which the CORE VALUEs and CRITERIA in marketing area will be identified.According to the results of data analysis, the CORE VALUEs of MARKETING EXCELLENCE were marketing orientation, social and ethical responsibility, marketing productivity, learning and continuous improvement and focusing on the results and adding value. The CRITERIA of MARKETING EXCELLENCE model were market-oriented leadership, defining & understanding the markets, marketing strategy, marketing infrastructures, marketing mix and marketing results. Also the sub-criteria and the conceptual relations between the enablers and the results were identified.

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APA: Copy

KHODADAD HOSEINI, SEYED HAMID, SHIRKHODAIE, MEYSAM, & AHMADI, PARVIZ. (2011). DESIGN OF MARKETING EXCELLENCE MODEL IN MANUFACTURING INDUSTRIES BASED ON MIXED APPROACH. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 15(1 (70)), 201-222. SID. https://sid.ir/paper/375775/en

Vancouver: Copy

KHODADAD HOSEINI SEYED HAMID, SHIRKHODAIE MEYSAM, AHMADI PARVIZ. DESIGN OF MARKETING EXCELLENCE MODEL IN MANUFACTURING INDUSTRIES BASED ON MIXED APPROACH. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2011;15(1 (70)):201-222. Available from: https://sid.ir/paper/375775/en

IEEE: Copy

SEYED HAMID KHODADAD HOSEINI, MEYSAM SHIRKHODAIE, and PARVIZ AHMADI, “DESIGN OF MARKETING EXCELLENCE MODEL IN MANUFACTURING INDUSTRIES BASED ON MIXED APPROACH,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 15, no. 1 (70), pp. 201–222, 2011, [Online]. Available: https://sid.ir/paper/375775/en

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