STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE

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TAHER POOR KALANTARI HABIB ALLAH; TAYEBI TULOO AHMAD

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Journal: business managment perspective Year:2010 | Volume:9 | Issue:1 (34) Page(s): 109-122

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Information Journal Paper

Title

STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE

Author(s)

TAHER POOR KALANTARI HABIB ALLAH | TAYEBI TULOO AHMAD | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIP MANAGEMENTQ2

MARKETING PERFORMANCEQ1

CUSTOMER ORIENTATIONQ2

KEY COSTOMERQ3

KNOWLEDGE MANAGEMENTQ2

Abstract

Managing customer relationship efficiently has becomes a major challenge in this new business competition. Companies need information about who their customers are, what their requirements and expectations are, and how to satisfy their customers. This paper wants to study correlation between CUSTOMER RELATIONSHIP MANAGEMENT and MARKETING PERFORMANCE in Banking Industry, and compare this relationship between state banks and private banks. In this research, methods of reseach like Descriptive, Applied, and Correlation have been used. Research statistics population is all banks in state sector and private sector in Tehran city. For data gathering, were designed and provided a questionnaire for banks organization and two other questionnaires for banks customers. If many researchs show that CRM have suitable effect on organizations' MARKETING PERFORMANCE. But, in this research there is a weak relationship between studied variables.

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APA: Copy

TAHER POOR KALANTARI, HABIB ALLAH, & TAYEBI TULOO, AHMAD. (2010). STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 9(1 (34)), 109-122. SID. https://sid.ir/paper/115573/en

Vancouver: Copy

TAHER POOR KALANTARI HABIB ALLAH, TAYEBI TULOO AHMAD. STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2010;9(1 (34)):109-122. Available from: https://sid.ir/paper/115573/en

IEEE: Copy

HABIB ALLAH TAHER POOR KALANTARI, and AHMAD TAYEBI TULOO, “STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 9, no. 1 (34), pp. 109–122, 2010, [Online]. Available: https://sid.ir/paper/115573/en

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