WHAT MAKES A PRICE SEEM FAIR/ UNFAIR: BACKGROUNDS, FACTORS, ANTECEDENTS AND CONSEQUENCES OF PERCEIVED PRICE FAIRNESS AND METHODS FOR ITS MANAGEMENT

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KHOURSHIDI GH.H.; BANOUEI A.

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Journal: business managment perspective Year:2008 | Volume:8 | Issue:27 Page(s): 59-90

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Information Journal Paper

Title

WHAT MAKES A PRICE SEEM FAIR/ UNFAIR: BACKGROUNDS, FACTORS, ANTECEDENTS AND CONSEQUENCES OF PERCEIVED PRICE FAIRNESS AND METHODS FOR ITS MANAGEMENT

Author(s)

KHOURSHIDI GH.H. | BANOUEI A. | Issue Writer Certificate

Keywords

PRICEQ2

FAIRNESSQ3

PERCEIVED PRICE FAIRNESSQ3

Abstract

A critical activity for many marketing managers is to establish product pricing strategy. To set effective PRICEs, the marketer attempts to predict how consumers are likely to respond to different PRICE levels or PRICE changes. Researchers have established the importance of the psychological underpinnings of PRICE perception, and have demonstrated that a variety of psychological factors influence consumers' responses to PRICE.To manage pricing decisions effectively, the marketer must be able to understand both economic and non-economic (esp. psychological) responses to various PRICE and PRICE changes.Preceived PRICE FAIRNESS (PPF) or unfairness (PPU) has been identified as one of the psychological factors that exert an important influence on consumers' reactions to PRICEs. Therfore, in this article we study and describe: the theoretical principles of PPF and PPU, the most important factors that create PPU, and its effects, and finally, the directions for managers to challenge this problem.

Cites

THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206)

References

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APA: Copy

KHOURSHIDI, GH.H., & BANOUEI, A.. (2008). WHAT MAKES A PRICE SEEM FAIR/ UNFAIR: BACKGROUNDS, FACTORS, ANTECEDENTS AND CONSEQUENCES OF PERCEIVED PRICE FAIRNESS AND METHODS FOR ITS MANAGEMENT. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 8(27), 59-90. SID. https://sid.ir/paper/115613/en

Vancouver: Copy

KHOURSHIDI GH.H., BANOUEI A.. WHAT MAKES A PRICE SEEM FAIR/ UNFAIR: BACKGROUNDS, FACTORS, ANTECEDENTS AND CONSEQUENCES OF PERCEIVED PRICE FAIRNESS AND METHODS FOR ITS MANAGEMENT. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2008;8(27):59-90. Available from: https://sid.ir/paper/115613/en

IEEE: Copy

GH.H. KHOURSHIDI, and A. BANOUEI, “WHAT MAKES A PRICE SEEM FAIR/ UNFAIR: BACKGROUNDS, FACTORS, ANTECEDENTS AND CONSEQUENCES OF PERCEIVED PRICE FAIRNESS AND METHODS FOR ITS MANAGEMENT,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 8, no. 27, pp. 59–90, 2008, [Online]. Available: https://sid.ir/paper/115613/en

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