THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206)

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NAZARI MOHSEN; ADIB HAJBAGHERI SORAYA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2014 | Volume:5 | Issue:4 Page(s): 121-140

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Title

THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206)

Author(s)

NAZARI MOHSEN | ADIB HAJBAGHERI SORAYA | Issue Writer Certificate

Keywords

PRICE FAIRNESSQ1

CUSTOMER SATISFACTIONQ2

PRICE PERCEPTIONQ3

VULNERABILITYQ2

PERCEIVED FAIRNESS OF THE PRICEQ3

Abstract

One of recent car buyers’ issues is the car PRICE FAIRNESS (or unfairness). The car PRICE FAIRNESS affects CUSTOMER SATISFACTION and buying decision. The aim of the present research is first exploring the concept of “fairness price” as the cause of ”customer satisfaction” and its impact on the “satisfaction judgment and second, examining factors affecting the fairness perception, price perceptual and customers’ VULNERABILITY. Research method is correlation. A survey conducted between 208 cars buyers (Pride and Peugeot 206) in car agents. The data collection instrument was a questionnaire and data analysis software was Visual PLS. The results show that from six dimensions considered for fair price, after sales service, offering fair prices, pricing procedures and satisfactory sales service, respectively, have the greater impact on CUSTOMER SATISFACTION. Satisfaction on Pride car is more than the Peugeot 206.

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APA: Copy

NAZARI, MOHSEN, & ADIB HAJBAGHERI, SORAYA. (2014). THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206). JOURNAL OF BUSINESS MANAGEMENT, 5(4), 121-140. SID. https://sid.ir/paper/140158/en

Vancouver: Copy

NAZARI MOHSEN, ADIB HAJBAGHERI SORAYA. THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2014;5(4):121-140. Available from: https://sid.ir/paper/140158/en

IEEE: Copy

MOHSEN NAZARI, and SORAYA ADIB HAJBAGHERI, “THE EFFECT OF PRICE FAIRNESS ON CUSTOMER SATISFACTION IN CAR PURCHASE PROCESS (CASE STUDY: PRIDE & PEUGEOT 206),” JOURNAL OF BUSINESS MANAGEMENT, vol. 5, no. 4, pp. 121–140, 2014, [Online]. Available: https://sid.ir/paper/140158/en

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