Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(

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NAZARI MOHSEN; ahmadi salah; afifi masoud

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Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:5 | Issue:2 Page(s): 21-37

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Title

Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(

Author(s)

NAZARI MOHSEN | ahmadi salah | afifi masoud | Issue Writer Certificate

Keywords

Partition and total pricing

perceive value

complexity of price

fairness price

buying behavior

Abstract

Price partitioning means the division of product’ s price into several components, provided that the components cannot be bought separately. The purpose of this paper, the effect of two methods provide partitioning price and total prices on the mediator variables such as the perceived value, fairness and the levels of complexity pricing that can be taken as a comparison. Then has been achieved the correlation between the mediator variables and buying behavior. Results suggest that partition price increase the fairness, perceived value and level of complexity, therefore partition pricing have positive effect of purchase behavior customer. This study is practical, survey-descriptive method, data collection is a library and statistical society are passengers the airline. The number of samples estimated from table Morgan. Analysis of statistical data of coefficient has been used cronbach alpha, multiple linear regression and Spearman correlation coefficient to the step by step method in SPSS-22.

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APA: Copy

NAZARI, MOHSEN, ahmadi, salah, & afifi, masoud. (2019). Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(. CONSUMER BEHAVIOR STUDIES, 5(2 ), 21-37. SID. https://sid.ir/paper/268085/en

Vancouver: Copy

NAZARI MOHSEN, ahmadi salah, afifi masoud. Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(. CONSUMER BEHAVIOR STUDIES[Internet]. 2019;5(2 ):21-37. Available from: https://sid.ir/paper/268085/en

IEEE: Copy

MOHSEN NAZARI, salah ahmadi, and masoud afifi, “Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(,” CONSUMER BEHAVIOR STUDIES, vol. 5, no. 2 , pp. 21–37, 2019, [Online]. Available: https://sid.ir/paper/268085/en

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