POSTMODERN AND HYPER GENDER WITH SPECIAL CONSIDERATION ON WOMEN AND MEN’S MAKEUP

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BAHAR MEHRI; VAKILI MOHAMMADREZA

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Journal: CULTURAL STUDIES & COMMUNICATION Year:2011 | Volume:7 | Issue:22 Page(s): 49-68

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Information Journal Paper

Title

POSTMODERN AND HYPER GENDER WITH SPECIAL CONSIDERATION ON WOMEN AND MEN’S MAKEUP

Author(s)

BAHAR MEHRI | VAKILI MOHAMMADREZA | Issue Writer Certificate

Keywords

BAUDRILLARDQ2

HYPER OF GENDERQ2

WOMEN'S LITERATUREQ3

CONSUMER SOCIETYQ2

Abstract

We started our studies on women’s literature based on the beauty of their face and how they did their faces. We used BAUDRILLARD’s theoretical way of look towards a consumptive society and using “roup concentrated interview” we studied women who used make up and body products. Based on this as Jean BAUDRILLARD mentioned in a consumptive society we also see with the currency of beauty in the media women start using signs and ideas of beauty for an abstract prosperity. Relying to the high usage of makeup material and the idea of beautifulness in the society we introduce it as a cultural need and “a primary post-modern necessity” and in other words “acute necessity” for women, this leads to the production of “post-modern addiction” among women.We started our studies from shopping malls and passages which are known as coffee shops and public post-modern domains. In these places instead of using language orders and reasonable thoughts we see shoppers and people in these areas talking about beauty objects .In these special places the beauty and makeup of the face is shown as a postmodern matter, which also mentions the HYPER OF GENDER in postmodern. Postmodern hyper-gender matter in beauty and makeup reveals the fact that there is no more a difference seen in the matter of beauty and makeup of women and men, in other words there should be a re-evaluation in the introduction of beauty and makeup as a female specific affair due to its super gender matter.

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APA: Copy

BAHAR, MEHRI, & VAKILI, MOHAMMADREZA. (2011). POSTMODERN AND HYPER GENDER WITH SPECIAL CONSIDERATION ON WOMEN AND MEN’S MAKEUP. CULTURAL STUDIES & COMMUNICATION, 7(22), 49-68. SID. https://sid.ir/paper/118318/en

Vancouver: Copy

BAHAR MEHRI, VAKILI MOHAMMADREZA. POSTMODERN AND HYPER GENDER WITH SPECIAL CONSIDERATION ON WOMEN AND MEN’S MAKEUP. CULTURAL STUDIES & COMMUNICATION[Internet]. 2011;7(22):49-68. Available from: https://sid.ir/paper/118318/en

IEEE: Copy

MEHRI BAHAR, and MOHAMMADREZA VAKILI, “POSTMODERN AND HYPER GENDER WITH SPECIAL CONSIDERATION ON WOMEN AND MEN’S MAKEUP,” CULTURAL STUDIES & COMMUNICATION, vol. 7, no. 22, pp. 49–68, 2011, [Online]. Available: https://sid.ir/paper/118318/en

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