CULTURAL STUDIES & COMMUNICATION
Year:2011 | Volume:7 | Issue:22|Papers Count:8

T.V program makers send a prevailed meaning trough image and sound to audience as the central message. However, the final received messages are those the viewer perceived. The process of understanding the perception of audience of TV programs and its use in everyday life by theory of reception analysis shows that the audience is not alone in the opposite of media. On the contrary the perception is surrounded by a circle of social relationships which influence on the interpretation of texts. So the audience’s perception is a social process rather than individual. This paper trough an experimental research and with an emphasis on the results of “Discourse Reception Analysis of Highly Popular T.V Serials among Females” explain that the perception of audience from media texts are more impressed by the social relationships rather than sent messages from program makers.

This paper after a consideration on the term of Communication Anthropology is engaged with the subject of Instinct as an important matter in communication anthropology. By introducing the three instincts sexual, hungry, and communication as the main human instincts, the communication anthropological pattern is depicted. Then by moderation of concept of culture, the cultural crisis of that pattern is explained. In this frame, the amount of making cultural crisis of Medias are considered and be shown the way which dominance paradigm of globalization govern the issues. Finally the two paradigms “Media Balance” and “Intercultural Communication” are introduced as the rival theories for Globalization. Applying these two paradigms in policy-making of media shows that their alteration instead of the dominance globalization paradigm will be so useful for cultural stability and calm.

We started our studies on women’s literature based on the beauty of their face and how they did their faces. We used Baudrillard’s theoretical way of look towards a consumptive society and using “roup concentrated interview” we studied women who used make up and body products. Based on this as Jean Baudrillard mentioned in a consumptive society we also see with the currency of beauty in the media women start using signs and ideas of beauty for an abstract prosperity. Relying to the high usage of makeup material and the idea of beautifulness in the society we introduce it as a cultural need and “a primary post-modern necessity” and in other words “acute necessity” for women, this leads to the production of “post-modern addiction” among women.We started our studies from shopping malls and passages which are known as coffee shops and public post-modern domains. In these places instead of using language orders and reasonable thoughts we see shoppers and people in these areas talking about beauty objects .In these special places the beauty and makeup of the face is shown as a postmodern matter, which also mentions the hyper of gender in postmodern. Postmodern hyper-gender matter in beauty and makeup reveals the fact that there is no more a difference seen in the matter of beauty and makeup of women and men, in other words there should be a re-evaluation in the introduction of beauty and makeup as a female specific affair due to its super gender matter.

T.V is one of the most important socializing devices in the modern societies, besides, the T.V serials is one of the efficient tools for transforming and transporting the values in the social life. Behind the “neutral” and “innocent” appearance of these serials, discursive behaviors are implied which role as indirect social facts. This matter determines trends of activities of our minds. The purpose of this paper is a semiotic analysis of the manners of representation of marriage in T.V serials. With semiotic method, five more high popular Iranian T.V serials from 1370 to 1389 were considered. In these Serials we have faced with three types of representations Traditional marriage, semi-traditional marriage, and modern marriage which each one encoded in various methods of media’s indications.

Wide spreading the modern information technology through all universal societies influenced on schemes in everyday life of peoples. Iranian youths are also influenced and this impress of acculturation is a parallel trend aside physical and visible surrenders. It is acceptable that Individuals as much operating the cyber culture assimilating with them. The importing of new cultural factors by their appealing in the cyber spaces consequence on reproducing the cyber tastes.The understanding of the effect of cyber space on the fashion of students of Islamic Azad University Branch Hamadan was conducted via applying a social survey through questionnaire and with a stratified sampling. Sample volume was 381 students. Results showed that there is a significant relation between cyber culture and the amount of tendency to fashion.

In recent years there are lots of arguments about the lack of efficiency and fruitfulness of scientists and intellectuals of social sciences and humanities in Iran. With Randall Collins’s theoretical frame work on “Sociology of Philosophies” we made our attempts to ponder this issue in one of minors of social sciences in Iran.By considering on social and scientific biographies of eight great thinkers in “National Identity” we found despite of vast published texts, their works and ideas would not be perpetual and commendatory distinguished matters in the field of social thinking in Iran. Besides, we tried to dispute the idea of “infancy of Iranians’ sociology” or another one “sociology in transformation mood”, to find the real factors of unfruitful sociology in Iran.

Evidences suggest that there is a lack of equality in the social facilities and opportunities in 100 recent years of Iran. Kurdish ethnic by about 5 million populations are dwelling inside of Iran’s near west boarder. There were some protesting and independence movements came up from in-correct policies of government and the foreign states provokes. This research is engaged by deliberating on the relation of national identity of Kurd citizens and sense of social justice. The results show a significant difference of the sense of national identity between Shiites and Sunnites among Kurdish citizens. This research is base on both documentary analysis and survey researching. In the former the theories of identity and sense of justice are considered alongside of the ideas of various scholars and in the latter a data gathering on the case sampling is applied.

In this paper The Role of Satellite T.V on the erosion of individual, social, national, and religious identity of Kashanian citizens in 1389 is studied. After the growing of information technology and communication, some ideas and theories have been appeared on the effects of these factors on identity and personality of individuals and groups. Given the above theoretical discussions, this paper aims to identify those effects and to study the relationship between the amounts of concerning to satellite T.Vs and the status respondents’ identity.This study is a social survey and research data were collected using a questionnaire and interview techniques. Results about the relationship between the use of satellite data and the identity are confirmed.