A Framework of IRI Brand Building

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Zabihi Jamkhanah Mohsen; AZAR ADEL; MOAZZEZ HASHEM; MOQIMI SEYED MOHAMMAD

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Journal: ISLAMIC REVOLUTION STUDIES Year:2019 | Volume:16 | Issue:57 Page(s): 53-68

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Information Journal Paper

Title

A Framework of IRI Brand Building

Author(s)

Zabihi Jamkhanah Mohsen | AZAR ADEL | MOAZZEZ HASHEM | MOQIMI SEYED MOHAMMAD | Issue Writer Certificate

Keywords

Nation‘s BrandQ1

Nation‘s Brand BuildingQ1

National BrandQ1

the Advantage of Nation‘s CompetitionQ1

Abstract

Zabihi Jamkhanah6 \ Adel Azar7 \ Hashem Moazzez8 \ Mohammad Moqimi9 Abstract: The nation’ s brand is nowadays referred to as its soft power. While the number of countries that are launching their own branding program is increasing day by day, this is a neglected issue in our country. Accordingly, the main question of the present study is: what are the elements of the Iranian nation’ s brand and what characteristics may it have? The statistical sample of the study is 54 experts familiar with the subject of nation‘ s brand building. The technique of data gathering in the study of basics and background is library-based and in the stage of survey is depth interview. For data analysis and conceptualization of the data, the technique of the content analysis along with a deductive approach were used. According to the results, "Iran’ s competitive advantage" and "promotion of the image of the Iranian nation", attention to "brand building principles and techniques" and the need for "continuous control and oversight" of the Iranian nation’ s brand building program are considerable issues in Iran‘ s brand building process.

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APA: Copy

Zabihi Jamkhanah, Mohsen, AZAR, ADEL, MOAZZEZ, HASHEM, & MOQIMI, SEYED MOHAMMAD. (2019). A Framework of IRI Brand Building. ISLAMIC REVOLUTION STUDIES, 16(57 ), 53-68. SID. https://sid.ir/paper/126935/en

Vancouver: Copy

Zabihi Jamkhanah Mohsen, AZAR ADEL, MOAZZEZ HASHEM, MOQIMI SEYED MOHAMMAD. A Framework of IRI Brand Building. ISLAMIC REVOLUTION STUDIES[Internet]. 2019;16(57 ):53-68. Available from: https://sid.ir/paper/126935/en

IEEE: Copy

Mohsen Zabihi Jamkhanah, ADEL AZAR, HASHEM MOAZZEZ, and SEYED MOHAMMAD MOQIMI, “A Framework of IRI Brand Building,” ISLAMIC REVOLUTION STUDIES, vol. 16, no. 57 , pp. 53–68, 2019, [Online]. Available: https://sid.ir/paper/126935/en

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