EMPLOYER BRAND; A NEW STRATEGY TO ATTRACT INNOVATIVE FORCES: ASSOCIATION, ORGANIZATION IMAGING AND PERSON–ORGANIZATION PROPRIETY AS MEDIATOR

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BABASHAHI JABBAR; HAMIDIZADEH ALI; MOHAMMADNEZHAD FADRDY MANSOOREH; SEYED AMIRI NADER

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Paper Information

Journal: STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT) Year:2018 | Volume:12 | Issue:1 (23) Page(s): 203-221

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Title

EMPLOYER BRAND; A NEW STRATEGY TO ATTRACT INNOVATIVE FORCES: ASSOCIATION, ORGANIZATION IMAGING AND PERSON–ORGANIZATION PROPRIETY AS MEDIATOR

Author(s)

BABASHAHI JABBAR | HAMIDIZADEH ALI | MOHAMMADNEZHAD FADRDY MANSOOREH | SEYED AMIRI NADER | Issue Writer Certificate

Keywords

EMPLOYER BRANDQ1

INTEREST VALUE (INNOVATION VALUE)Q1

INNOVATIVE AND CREATIVE ORGANIZATIONSQ1

INNOVATIVE AND CREATIVE EMPLOYEESQ1

Abstract

Attracting the competent labor to the current competitive labor market has become one of the main resources of gaining the competitive advantages. This research, emphasizing the interest value (innovation value) to attract the innovative labor, aims to give offers on designing the “EMPLOYER BRAND” to organizations of which priorities are presenting innovative products and services to community. This research is descriptive and scanning type in terms of objective, usage and the way of collecting data. Statistical community of the research is 102 persons of staff who were employed in central unit of Shatel organization in Tehran in short time before conducting the research among which 51 persons were chosen randomly as a sample. Questionnaires are the variable measuring tool that a part of them results from Bretton et.al standard questionnaires (2005), Kannex and Freeman 2006 and Bretz and Judge 1994 and the designed part of them is based on existing definitions of the variable. Modeling the structural equations, using software Warp PLS, is the method for data analysis. Results indicate that EMPLOYER BRAND, through association, results in creating a favorite image of the organization in the job seeker minds and, feeling the person – organization propriety in mind, the person is attracted by organization.

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APA: Copy

BABASHAHI, JABBAR, HAMIDIZADEH, ALI, MOHAMMADNEZHAD FADRDY, MANSOOREH, & SEYED AMIRI, NADER. (2018). EMPLOYER BRAND; A NEW STRATEGY TO ATTRACT INNOVATIVE FORCES: ASSOCIATION, ORGANIZATION IMAGING AND PERSON–ORGANIZATION PROPRIETY AS MEDIATOR. STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT), 12(1 (23) ), 203-221. SID. https://sid.ir/paper/129790/en

Vancouver: Copy

BABASHAHI JABBAR, HAMIDIZADEH ALI, MOHAMMADNEZHAD FADRDY MANSOOREH, SEYED AMIRI NADER. EMPLOYER BRAND; A NEW STRATEGY TO ATTRACT INNOVATIVE FORCES: ASSOCIATION, ORGANIZATION IMAGING AND PERSON–ORGANIZATION PROPRIETY AS MEDIATOR. STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT)[Internet]. 2018;12(1 (23) ):203-221. Available from: https://sid.ir/paper/129790/en

IEEE: Copy

JABBAR BABASHAHI, ALI HAMIDIZADEH, MANSOOREH MOHAMMADNEZHAD FADRDY, and NADER SEYED AMIRI, “EMPLOYER BRAND; A NEW STRATEGY TO ATTRACT INNOVATIVE FORCES: ASSOCIATION, ORGANIZATION IMAGING AND PERSON–ORGANIZATION PROPRIETY AS MEDIATOR,” STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT), vol. 12, no. 1 (23) , pp. 203–221, 2018, [Online]. Available: https://sid.ir/paper/129790/en

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