INVESTIGATING EFFECTIVE FACTORS ON CONSUMERS' RECEPTIVITY OF FOREIGN PRODUCTS IN IRAN AND TURKEY

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HEYDARZADEH KAMBIZ; KAEENI AMIR ABBAS

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Journal: STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT) Year:2016 | Volume:10 | Issue:1 (19) Page(s): 215-246

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Title

INVESTIGATING EFFECTIVE FACTORS ON CONSUMERS' RECEPTIVITY OF FOREIGN PRODUCTS IN IRAN AND TURKEY

Author(s)

HEYDARZADEH KAMBIZ | KAEENI AMIR ABBAS | Issue Writer Certificate

Keywords

ANIMOSITYQ1

ATTITUDES TOWARD FOREIGN PRODUCTSQ1

ETHNOCENTRISMQ1

COUNTRY-OF-ORIGIN IMAGEQ2

PURCHASE INTENTIONQ1

PRODUCT EVALUATIONQ1

Abstract

This study aims to examine the direct effect of ETHNOCENTRISM and ANIMOSITY toward accepting South Korean products in Iran and Turkey. The statistical population were above 18 years of age. The data were collected from residents of Iran and Turkey. A total of 773 usable questionnaires were returned. Two questionnaires were provided in two national languages of both countries. To analyze data, structural equation models including confirmatory factor analysis and path analysis were used. The results showed that besides their mental image of South Korea as the country of origin, Iranian consumers also involve their ethnocentric biases when they purchase Korean products. Thus, for encouraging consumers to buy them, producers should manufacture the products in the host country to gratify consumers' ethnocentricity, while at the same time they keep the original product brand.

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APA: Copy

HEYDARZADEH, KAMBIZ, & KAEENI, AMIR ABBAS. (2016). INVESTIGATING EFFECTIVE FACTORS ON CONSUMERS' RECEPTIVITY OF FOREIGN PRODUCTS IN IRAN AND TURKEY. STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT), 10(1 (19) ), 215-246. SID. https://sid.ir/paper/129886/en

Vancouver: Copy

HEYDARZADEH KAMBIZ, KAEENI AMIR ABBAS. INVESTIGATING EFFECTIVE FACTORS ON CONSUMERS' RECEPTIVITY OF FOREIGN PRODUCTS IN IRAN AND TURKEY. STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT)[Internet]. 2016;10(1 (19) ):215-246. Available from: https://sid.ir/paper/129886/en

IEEE: Copy

KAMBIZ HEYDARZADEH, and AMIR ABBAS KAEENI, “INVESTIGATING EFFECTIVE FACTORS ON CONSUMERS' RECEPTIVITY OF FOREIGN PRODUCTS IN IRAN AND TURKEY,” STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT), vol. 10, no. 1 (19) , pp. 215–246, 2016, [Online]. Available: https://sid.ir/paper/129886/en

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