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Information Journal Paper

Title

CAUSAL MODEL OF EXCELLENCE IN RELATIONSHIP WITH ORGANIZATION'S CUSTOMERS

Pages

  131-148

Keywords

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)Q2
STRUCTURAL EQUATION MODELING (SEM)Q2

Abstract

 Due to the high risk and uncertainty of CRM projects, it is necessary to do planning before implementation. Therefore existing and optimal positions must be determined so that the available gap between them would be reduced through suitable investment. In this paper, going over the related literature, CRM critical success factors were extracted and then analyzed using structural equation modeling (SEM). The approved factors were then assigned to different levels of MATURITY MODEL according to experts' viewpoints. Finally based on RADAR Logic of EFQM, the model variables were measured in a firm and maturity level of the given firm was determined.

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  • Cite

    APA: Copy

    AKHAVAN MALAYERI, A., & SOHRABI, B.. (2008). CAUSAL MODEL OF EXCELLENCE IN RELATIONSHIP WITH ORGANIZATION'S CUSTOMERS. IRANIAN JOURNAL OF MANAGEMENT SCIENCES, 3(11), 131-148. SID. https://sid.ir/paper/130305/en

    Vancouver: Copy

    AKHAVAN MALAYERI A., SOHRABI B.. CAUSAL MODEL OF EXCELLENCE IN RELATIONSHIP WITH ORGANIZATION'S CUSTOMERS. IRANIAN JOURNAL OF MANAGEMENT SCIENCES[Internet]. 2008;3(11):131-148. Available from: https://sid.ir/paper/130305/en

    IEEE: Copy

    A. AKHAVAN MALAYERI, and B. SOHRABI, “CAUSAL MODEL OF EXCELLENCE IN RELATIONSHIP WITH ORGANIZATION'S CUSTOMERS,” IRANIAN JOURNAL OF MANAGEMENT SCIENCES, vol. 3, no. 11, pp. 131–148, 2008, [Online]. Available: https://sid.ir/paper/130305/en

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