An Analysis of the Impact of SEO on University Website Ranking

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Kouhzadi Seyfabad Masoumeh; Shayegan Fard Mohammad Javad

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Journal: Iranian Journal of Information Processing & Management Year:2019 | Volume:34 | Issue:4 Page(s): 1799-1822

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Title

An Analysis of the Impact of SEO on University Website Ranking

Author(s)

Kouhzadi Seyfabad Masoumeh | Shayegan Fard Mohammad Javad | Issue Writer Certificate

Keywords

WebometricQ2

University RankingsQ1

University Website RankingsQ1

SEOQ1

WebsiteQ2

Abstract

Today, ranking systems in universities have been considered by the academic community and there is a tight competition between world universities to achieve higher ranks. In the meantime, the ranking of university Websites is also in the spotlight and Webometric research center announces the ranks of university Websites twice a year. Examining University Rankings indicators and Webometric ranks of the university indicates that some of these indicators directly and indirectly affect each other. On the other hand, a preliminary study of Webometric indicators shows that some Search Engine Optimization (SEO) indicators can affect Webometric ranks. The purpose of this research is to show how far the SEO metrics can affect the Website rank of the university. To do this, after extracting 38 points of the significant SEO metrics of the selected universities using various tools, data analysis was conducted along with applying association rules on the data. The results of the research show that some of the SEO metrics, such as the number of back links, Alexa Rank and Page Rank have a direct and significant impact on the Website rank of universities and in this regard, interesting rules have been extracted.

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APA: Copy

Kouhzadi Seyfabad, Masoumeh, & Shayegan Fard, Mohammad Javad. (2019). An Analysis of the Impact of SEO on University Website Ranking. IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), 34(4 ), 1799-1822. SID. https://sid.ir/paper/131153/en

Vancouver: Copy

Kouhzadi Seyfabad Masoumeh, Shayegan Fard Mohammad Javad. An Analysis of the Impact of SEO on University Website Ranking. IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY)[Internet]. 2019;34(4 ):1799-1822. Available from: https://sid.ir/paper/131153/en

IEEE: Copy

Masoumeh Kouhzadi Seyfabad, and Mohammad Javad Shayegan Fard, “An Analysis of the Impact of SEO on University Website Ranking,” IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), vol. 34, no. 4 , pp. 1799–1822, 2019, [Online]. Available: https://sid.ir/paper/131153/en

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